People spend an enormous amount of time on social networks—more time than ever. And, most of the time, they are watching videos only. Cisco is predicting that 80% of all traffic will consist of video by 2023.
The power of video marketing is undeniable. Over the years, video has become a staple in marketing campaigns. You can find videos virtually anywhere on the internet. Videos are a great way to attract new customers and maintain customer loyalty while providing a personalized experience for potential and current customers alike. Social media platforms such as Facebook, Instagram and Snapchat have been saturated with videos from brands that provide engaging content to their audience.
If you want your content to stand out on social media, it’s essential to create a strategy. A successful video strategy includes steps like the intended audience’s demographics and channeling the right tone for that audience. In this article, you will learn…
Creating A Perfect Video Marketing Strategy For Social Media
In this article, you will learn three crucial secrets to creating a perfect video marketing strategy for social media.
1. Determine The “WHY?” Of Your Video Marketing
When determining the “why” of your video, it is good to consider the purpose or objective. Will the video be a lead-generator? If so, you should think about who is most likely to be the one who will benefit from the video.
Will it be a general-awareness piece that will educate and inform everyone in the organization? Or will it be a training video for new employees? Or an Animated Explainer Video for existing employees?
Whatever the case, once you know the primary purpose of the video, you can use that as a guide for all the other decisions you need to make.
Your first stage in planning a marketing campaign should always be market research to know your audience. What channels are they very likely to use, and what’s the best kind of content for use on those channels?
For example, there is no point in making amazing video content and paying for it to go only on YouTube or sites your audience doesn’t visit.
What goals are you hoping to reach with a particular video marketing campaign? Are you aiming to increase awareness, sales, traffic, or all of the above? It’s crucial to harness video’s capacity to evoke a connection with your would-be buyer.
Make sure to use this capacity by infusing the right tones and messages into the audio and visual material.
2. Craft a “HOW?” That Makes Your Video Stand Out
There are many, many different ways to craft a “HOW?” But there’s only one way to make it effective, and that is to send a clear message.
In Video Marketing, you can tell a story way better than graphics. That’s why, it becomes quintessential to work on that message and plan it perfectly.
What do you want your viewers to learn or remember? What action do you want them to take? How can you make the process of doing that easy for users? Those are the questions you should be asking as you craft your message.
Though it may feel different from other types of promoting, video can be a great way of testing out a new branding or refreshing your brand image. Regardless of the surprise viewers might find, it’s essential to indicate that they are familiar with who and what is speaking to them.
Another way to create an effective video marketing strategy is to send a clear message to your audience. To help your audience understand the message is to get your videos transcribed to get your news, even if the video is muted. Another is to add short synopsis about the video, which will help them understand what the video is about.
3. Create a “WHAT?” That Grabs Attention
This is an essential part of the video marketing strategy for your social media platforms. This step defines the type of video you will be creating for your social media marketing campaign.
Every form and variety of video has its benefits and drawbacks. Some forms may be more advantageous for you depending on your particular promotional goals, while other forms are better for growing your ROI over a length of time.
If you still have questions, you’re not alone. That’s why we’re setting out the many different types and styles of the video, so you can begin creating videos today with this process!
Five Most Popular Types Of Video
1. Explainer Videos
People love to learn new tricks. Show them how to do something in a new way that is both simple and elegant. An explainer review video uses animation or live-action to teach viewers about a product or service.
Animated Explainer Video is typically produced by the company and used as an online advertisement. These videos can also be created by independent marketers who may make a video review for an item they use or like. The videos can be uploaded to social media sites, such as YouTube, Facebook and Instagram, and shared with followers.
2. Product Reviews
People love to share their opinions with others. Let them do it in a video format, and they’ll feel like they are contributing to the success of your business without ever leaving their own home. Product review videos are increasingly becoming popular on social media platforms like Youtube, where they provide an opportunity for companies to market their products to potential customers.
They are usually short videos in which a person reviews a product and talks about what they like and dislike about it. Product reviews are often considered more trustworthy than advertisements because the person in the video is not paid for by the company or organization that makes the product.
3. Motivational Videos
These videos tend to be very popular on Insragram and Facebook. People love to see someone else “Get it” and are motivated to take action themselves. You can use motivational videos for video marketing on social media to post success stories, tips and tricks, and inspirational speeches.
Such videos are mainly used to promote and motivate followers and viewers to increase their engagement. The use of video, in general, is also known to be a more immersive form of communication than text or audio alone.
4. Humorous
These videos tend to be very popular on YouTube. People love to laugh and then learn. Be humorous. Be sure to teach them something as well as make them laugh. The use of humor in informational videos is a way to get people’s attention and teach them.
A video with a few jokes is more likely to make the viewer laugh and learn than an uninteresting video without any. Humor appeals to the emotional connection that the viewer has with the speaker. It also makes it easier for the person to remember what they learned because humor and information have a strong memory link.
5. Promotional
These videos contain a strong message, but do so in entertaining and less-than-informative ways. You should avoid promotional videos unless they are fun. If they aren’t entertaining, people won’t watch them.
And, if they don’t watch them, you won’t get the results you are looking for. What is the purpose of a “video” anyway? It’s to capture and hold your attention for some time, isn’t it? Well, if it doesn’t do that, your video won’t grab or hold anyone’s attention for very long. So, the first thing you must do is make your video as attractive as possible. The second thing you must do is make sure that it teaches something. That’s the only way your video will be compelling.
Wrapping up
In conclusion, you must know your audience before creating a video marketing strategy. You need to know what they like and dislike, what they are interested in for entertainment, and what they do not want to see. Continued research will help you create engaging content that will improve the chances of success. Don’t forget to be creative with your videos!
[Recommended reading: The Growing Popularity Of Video In Social Media]
[Image credits – Main Photo by VO Media; and Motivational Video by VO Media; Promotional Video by Vili Olin; other images, videos, infographics or screen prints are from their respective websites and/or social platforms]
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry.