Are you trying to get more awareness for your brand? Social media is always a great way to bring attention to your business. By pushing your brand enough on social media channels, you can get more clients and grow your business.
Social media has become an important part of marketing and it’s definitely not going anywhere. Buffer says that 85% of business owners create brand awareness primarily through social media.
Unfortunately, around 50% of small businesses don’t have a social media presence and half of them don’t plan on using social media in the future.
If you’re one of the businesses without social media presence, you’re missing out on an opportunity. If you feel like the best course of action is to hire a professional team to help you finally increase brand awareness online, go for it.
Let’s say your business is located in San Francisco and you’re looking for professional help. You can look for a web design agency from San Francisco to help you out. Meeting them and sharing your expectations can be beneficial for your business and the end result.
We’ll help out by telling you more about 9 ways to grow your business by creating better brand awareness on social media. Let’s start!
Why Use Social Media For Brand Awareness, Anyway?
When your business is all about selling products, services or content, social media becomes a great medium to use to your advantage. It’s no wonder it has become so popular.
By using Facebook, for example, you open up to more than 2.74 billion active users per month. That’s huge, especially for a smaller business. It can lead to an increase in sales, brand awareness and visibility.
Are you wondering exactly how social media can increase brand awareness? Here’s how it helps you convert more users:
- Cost effectiveness – you can promote your brand through social media without spending any money. Or you can use relatively inexpensive sponsored advertising to reach new people. By comparison, traditional ways to bring brand awareness to new heights have much higher costs and lower return on investment.
- Content inspiration – sometimes, you can use a fresh perspective. On social media channels you can look into trends, interests and topics. Then, use them to create a content and marketing strategy that work well with your audience.
Nine Ways To Build Brand Awareness Through Social Media For Your Business
Let’s find out more about 9 tips you can implement to help your business grow.
1. Understand Your Target Audience
One of the first things that help you in building brand awareness is knowing who your customers are. When you want to succeed using social media marketing you have to target the appropriate audience, one that will respond well to what you’re selling.
Start by shaping your audience, finding out who the people who need your products most are. Knowing them and their desires will make it much easier for you to target them and connect with them on social media channels.
Use social media to understand your targeted audience better. Look for hashtags, get inspiration from competitors who are already online and keep up to date with the trending ideas in your niche.
You’ll understand better how your audience functions and how they engage with social media. And you’ll know how to attract their attention to your products and services.
2. Research Your Audience
After you pinpoint who your target audience is, you’ll have to work on the specifics.
That means understanding which social media channels are typically used by your audience. The type of products or services you sell may play a part in the result. Courses are usually found on LinkedIn, while a beauty brand may be better fitted for Instagram.
It’s also useful to know when your prospective buyers are usually online. See which posts draw more engagement or use analytics tools like Google to find out. You’ll know when it’s best to post your content to get the maximum number of viewers and engagement.
3. Focus On Content Engagement
When your content is not engaging enough, your audience will tune out. Of course, you don’t want that. Chances are, there are many brands on social media that operate the same way you do.
You have to stand out so you must post engaging content that grabs the attention of your targeted audience. Use photos, catchy phrases, testimonials, interesting stories, emojis or hashtags to stand out.
Focus on specific content for each social media platform. Twitter has a limit of only 280 characters whereas LinkedIn, Instagram and Facebook don’t have such limitations. Customize your posts for each social media platform. Once you get the hang of it, you’ll be one step closer to bringing your business to the next level.
4. Don’t Forget Visual Content
Nowadays, the audience is easier to attract with visual cues like video and photos. It’s one of the ways you can get noticed in a sea of content on social media. 33% of marketers use visual content on Twitter, 47% use it for Insta while 49% focus on visuals for Facebook.
But that doesn’t necessarily mean that your every post must be accompanied by original illustrations. You can always go for royalty-free stock photos and videos. Of course, if you have the skill, time and inspiration, you can use tools like Canva, Adobe Spark, GIMP or PicMonkey to build beautiful visual content.
5. Ask For Influencer Help
An Econsultancy survey says that 61% of consumers were, at one point or another, convinced to take an action by influencers. Influencers are people with significant following on social media. They reach a broader audience, which is why they can be useful in increasing your brand awareness on digital platforms.
Search for influencers who are relevant to your niche because they are more likely to appeal to your target audience. They expose your brand to people and drive traffic to your accounts.
[See related post: 3 Things Instagram Influencers Can Teach You About Building A Large Following]
6. Engage With Your Audience
There’s a reason it’s called “social media”. After all, you have to be “social” to draw attention to your business.
Initiate conversations with your audience, ask for their opinions and post content that encourages leaving comments and reactions. You can earn more followers and keep the ones you already have entertained.
Additionally, it will be easier to get feedback and respond to it. The Manifest says that customers usually hold businesses accountable for their mishaps through tweets, hashtags and comments. They also leave positive comments and feedback when they feel like it.
Social media can be seen as a customer service platform, in many ways. Especially when you communicate with your prospective clients through direct messages.
So, you need to keep up to speed with the communities that shape around your business and with online feedback. Respond as soon as possible to show that you care about your customers and their needs.
7. Optimize Each Of Your Social Media Profiles
Creating social media accounts on every platform under the sun is the first step, but it’s not enough. You need customers to recognize your brand as soon as they land on any of your pages.
Work on your logo, color scheme, motto and brand visuals. Make them recognizable at a glance. Use clear symbols and photos and don’t forget to link your social media pages to each other. It will be easier for customers and viewers to find you everywhere.
Take, for example, Nike, where its swoosh logo is easily recognizable on Twitter, Facebook, Instagram and LinkedIn social media pages.
8. Measure Your Progress
Track your brand awareness campaigns and pay attention to metrics. Keep an eye on engagement statistics, see who watches your content and how much reach and engagement you get.
Experiment with your content and posts until you find the upward trend in visibility. Track your post links and verify with your website analytics to see where your referral traffic is coming from. Of course, use the analytics features that social media platforms put at your disposal to check on your performance.
Use tools like Ahrefs or AdRoll to check how your competitors are doing and understand what improvements you can implement. You can track brand mentions on social media to see how popular you are.
9. Post Consistently
Consistency is key. One post dropped every once in a while won’t make a big difference in your brand awareness. If you’re not active enough, your audience will move on to something else.
Avoid this by constantly posting and by creating a posting plan, to make things easier for yourself. Test your audience and find the most engaging times to post, whether it’s once or twice a week or daily. Just remember to keep things consistent.
Conclusions
Social Media can better your brand awareness with little financial investments. Of course, it won’t grow overnight, you’ll have to work for it. Consistency, perseverance and the simple tips mentioned above can help you build an easily recognizable brand. You have to put in the work, set up your social media accounts and be consistent, transforming your business into a recognizable brand in no time.
[Recommended reading: 7 SEO Strategies To Boost Brand Awareness]
[Image credits – Main image by Victoria Borodinova/Pixabay; Two Vases and a Buddha by Kris Olin/Alamy; other images are from their respective websites and/or social platforms]
