After Facebook and Instagram, one of the most significant marketing platforms for new and already established businesses is Twitter. With its fast-moving interface and stress-free engagement with customers, Twitter is arguably the easiest of all social media networks in today’s Online B2B Marketplace to get started with your marketing campaign.
According to a social media survey, 80 percent of every business’s audience is using any form of social media or internet. And with this rate fast increasing every day, brands must make full use of this podium to expand their business, outreach audience and create a loyal customer following. Many of them do spend a lot of time and investment on Twitter, increasing followers, bringing up their A-game with marketing but unfortunately don’t see the desired results.
If this is your case… Don’t panic! I repeat, don’t. Just like you can’t risk ignoring your business growth, you should never ignore an active social media presence. Find out seven ways to help ace Twitter Marketing for business growth and generating sales.
1. Using Twitter Cards
Plain simple tweets are old school now. You need something that not only stands out but also gives away your message clearly. For this purpose, twitter cards come in very handy. They let you attach photos, videos and engaging media content to your tweets, helping you drive more attention and traffic to your website.
2. Build Your Followers
Don’t go blindly asking people to follow you, build your followers from the scratch. You can also use various tools to do that. For instance, Social Quant – a tool that uses data and analytics to find suitable users for your business and lets you target them for increasing visits and conversations. Social Quant uses frequently searched keywords to match it with your business profile. It then lists down the people who have been searching for services related to your business so you can contact them yourself.
Therefore, if you Target your Twitter followers in a planned and organized manner, growing your business will be much easier and productive.
3. Engage With Influencers
Influencers are people who are specialized in a particular field and have the power to convince others. When you engage with influencers from the same field as your business, you create an opportunity to attract more followers since they already have the target audience you want.
To strengthen your business growth on Twitter, first identify the right influencers – people, who work on the same niche as you do, build relationships by collaborating with them (you can hire them for affiliate marketing and reviewing your products) and make your way into the top business giants!
4. Make Use Of Twitter Lists
A Twitter List is a customized list of Twitter accounts to organize your Twitter followers and those who you are following. Usually, when our business grows, the numbers of followers grow too. And it sometimes gets quite overwhelming to keep a track of everyone at the same time. Most businesses lose their followers over time because either they don’t interact with them frequently or are too busy to take follow ups.
To make things easier, you can make separate Twitter Lists accordingly so you do not have to miss out any Tweets or updates from both your competitors and followers! These Lists can either be kept public or private – depending on your choice. You can also subscribe to public Twitter lists that other user accounts have created.
5. Pick The Perfect Hashtags
Since Twitter is all about using hashtags, you must never go wrong with them. According to an estimate, tweets that have 1 or 2 hashtags have a 20 percent higher engagement than those who don’t. Imagine reading a tweet without a hashtag?
It gets exciting to add that long list of hashtags into your tweets but squeezing more than 2 takes off users’ attention and their interest in your tweets. This means you have to be very careful when writing down your tweets. Narrow down your hashtags to just 2 per tweet and pick the ones that go along with your marketing campaign and are relevant to the Tweet as well because a list of irrelevant hashtags will take your message nowhere.
But how to pick the right hashtag?
Ritetag is a powerful hashtag tool that helps to identify the matching hashtags. Just enter a keyword related to your business field and the tool will provide a extended list of hashtags that are relevant to your Tweet. Not just that, the results will also be productive for higher user engagements and interactions.
[See related article: 10 Good Reasons Why You Should Use Hashtags In Social Media Marketing]
6. Keep An Eye On Your Competitors
Growing your business wouldn’t be just focusing on your own business network but also keeping a track of your competitors and their progress too. If you want to find out whom they are engaging with and their type of targeted audience, we suggest to not only follow them but also engage with their active followers.
For this purpose, use the tool Twitonomy. This will provide a detailed analysis of any profile you will enter. Their frequent posts, user engagement, connections and the Tweets they have been using. Don’t copy what they do, just take inspiration from their work, what strategies they use and how they keep their followers in constant engagement.
7. Monitor Keywords
Keywords are extremely helpful when it comes searching queries on the internet. Identifying the right keywords that people use to search for can put you way ahead in the game. Search for the right keywords in Tweets and respond to them to build new contacts. This will also promote your business and help more people get to know you.
Regardless of the number of followers you have, unless you don’t interact with them on daily basis, your business idea won’t be heard. With accurate marketing skills and strategies, you can make use of any social platform to outgrow your competitors and find the right audience for your business!
[Main image: Kim Kardashian’s Twitter account; other images are from their respective websites and/or social platforms]
Harvey Edward is a deep-seated blogger by passion and Digital Marketer by profession, working for Exporthub – Global B2B Marketplace. Deep insights into the B2B industry and credible experience in digital operations makes his every writing piece a must-read.