What is the best way to improve your brand’s social media content?
Thanks to a plethora of online video tools, businesses can easily enhance their marketing efforts over on social media by using an intro maker or slideshow maker to create dynamic video content.
At the end of the day, attention spans are getting shorter and marketing professionals are using this information to their advantage! As the wide scope for innovation within the realm of technology and digital design continues to grow, more businesses are leveraging video content as a highly effective marketing tool across multiple platforms.
How video marketing can benefit your business
Both intro makers and slideshow makers have made it easier for brands to create incredibly versatile video content that can be shared on various marketing channels within the entire digital ecosystem.
For instance, businesses can use video makers to create short clips to enhance the subscriber experience by integrating them into emails, or even embedding them into their websites and landing pages. In fact, according to Unbounce there’s an 80% rise in conversion rates when video content is used on landing pages.
With user-friendly slideshow makers, brands have the ability to create compelling video content without spending a ton of money on software or even having to hire a professional. And since you have a wide variety of free slide templates to choose from, it’s truly never been easier to create and customize video content to cross-promote on all your social media channels.
Why is video content an effective marketing tool?
While video content most definitely cannot replace traditional forms of written content or text, integrating animated content into traditional marketing methods can work wonders for enhancing consumer experiences with an online brand entity. In 2016, Digital Information World reported that 55% of people view videos online every single day, while 78% view videos online each week. Below is an infographic from HighQ revealing the impact video had in marketing back in 2017.
Short clips can convey messages to audiences in a more meaningful and impactful tone. The auditory and visual components of video content can invoke sentiments in humans that simply cannot be replicated through text.
The best part about using video makers to enhance your social media content? You can look forward to a higher number of shares. Short clips made with an intro or slideshow maker can extend the reach of your brand to a much larger audience, while improving engagement from existing followers. Compared to the combined efforts of text and image content, it’s reported that there are 12 times the amount of shares with social video.
How can a slideshow maker enhance your business growth strategies?
A video maker like Placeit is a complete godsend for those who don’t possess any design skills whatsoever.
Integrating short clips into your marketing efforts can have a substantial impact on the growth of your business. The best video marketing practices can effectively increase revenue by driving traffic, generating leads, or even pulling in higher click-through-rates!
Tips for using a video maker to enhance your social media content
1. Choose the right video tools to achieve the results you want
There’s no one-size-fits-all strategy when it comes to finding the best video marketing strategy for your business. What works for one brand isn’t necessarily going to do the same for another.
The same concept applies when choosing the right video tools to achieve the results that you’re after. Fortunately, with video makers, you can choose from hundreds of video templates until you find the exact one to reflect your branding efforts.
2. Optimize video content for smartphones
It’s not much of a secret that people are getting more and more attached to their phones. But what’s interesting is that out of all the people that enjoy watching videos over mobile screens, 92% will share them with others!
What can we do with this information?
Optimize your video content for mobile by implementing digital design trends to make it easier for audiences to either view or share your content:
- Keep your videos short (remember, we’re dealing with short attention spans!)
- Devise a strategy to build curiosity – since you have a tiny window of opportunity to share more information, hit them with your best content
- Implement design trends to enhance shareability
- Visual appeal is key – strike a balance between text and video components
- Use a simple layout to display your call to action
3. Experiment with different video tools
To perfect your video marketing strategy, you’ve really got to experiment with different video tools and techniques to figure out the best practices to achieve your desired outcome. With a video maker, you can achieve expert level results even in the absence of professional design skills.
The first thing you should do is explore all the features that are made available to you and play around with the different templates to figure out a content strategy that aligns with your marketing efforts.
After sorting out your content strategy, it’s absolutely essential for you to maintain consistency in the type of content you share, along with theme or aesthetic that’s going to serve as the visual representation of your brand’s online entity.
4. Incorporate a call to action
You need a clear call to action.
Without one, it’s rather meaningless to publish content on your brand’s social media channels because it won’t bring you any closer to your business goals. A call to action or CTA is the specific response you’re trying to get out of your audience from viewing the video you share.
The first step is to identify the main reason behind why you want to share the content in the first place. Are you trying to promote a new product? Increase brand awareness? Drive traffic to your site? Improve engagement from existing followers?
The main takeaway here is that your CTA should be very straightforward. Think about it as giving your audience a gentle nudge to take a specific action.
That said, don’t forget that it’s also your job to make it easier for them to take that action. For instance, if your goal was to drive traffic to your site, it would be a good idea to provide the link in a place where your audience can get to it ASAP (and to let them know where it is).
Start experimenting with an intro maker!
With the widespread use of social media, it goes without saying that businesses must continue to embrace digital design trends in their marketing efforts to stand out (or even to keep up) with competing brands.
Video marketing isn’t anything new, but there are many reasons why more businesses are actively integrating animated content into their business growth strategies. With a ton of innovative video tools made easily accessible to pretty much anyone, creating compelling video content with either an intro maker or slideshow maker is something your business should start experimenting with!
[Images – Main: IntroMaker; Infographic by highq.com]
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Roberta is a marketing professional with expertise in organic content creation. She is currently a content marketer at Placeit and has several years of experience in social media marketing and content writing. Her background in education and communications have led her to many diverse writing positions. On the weekends, you can find her at a neighborhood cafe getting some writing done and getting distracted by dogs.