How To Repurpose Audio And Video Content For Social Media?

But what if you didn’t need fresh ideas? What if instead – by mixing up your marketing tactics with repurposing audio/video from existing sources- you can save time and also get more people to pay attention to your brand.

That’s the idea behind “repurposing” content. The act of turning old content into new stories is helping many brands reach audiences in new and engaging ways with their existing assets.

What it Means to Repurpose Audio and Video Content?

Repurposing content is the act of taking existing content and reformatting it to be used in a different way than its original purpose or for serving information to another target audience. It’s also known as “content recycling,” and the practice of revising all content elements to expand its outreach while ensuring the best experience for your audience.

Reusing old material instead of starting from scratch saves time and gets better results faster. Plus, each repurposed piece requires less effort than creating a whole new post or episode, so schedules can remain robust without growing too fast.

Why You Should Repurpose Audio and Video Content?

As with most marketing ventures, the more outlets you can provide for your message to reach its audience, the higher the chance of people seeing it. Video and audio content may be some of the most engaging media out there, but not everyone has time to watch or listen to an entire presentation or podcast episode.

Instead, you could shorten it to a Facebook post, a small Twitter video or audio clip, a Pinterest infographic, a Reddit infographic with images and links, or a Tumblr image with caption and explanatory text. The practice of shortening long-form audio or video content is incredibly successful for reaching younger audiences who may not have the time to dedicate to longer works.

To help repurpose your content for these types of outlets and others – like LinkedIn, if you’re trying to reach business professionals, you can use free online tools that allow you to quickly turn your audio or video into an image file to share on social media.

Repurposing this way also allows marketers more creative freedom with their messages since they aren’t obligated by the length of the original piece’s run time.

Let’s look at the various benefits of revised content. It will help freshen up your marketing leads:

• It’s cost effective; repurposed audio & video content can help marketers save time and money on creating multiple pieces of high-quality content instead of having to create it from scratch each time.
• Tapping into existing content not only saves you money but also drives traffic back to the original source which is great for SEO purposes.
• Creates value in older pieces by giving them fresh relevance and forcing consideration of their potential for contemporary business objectives.  It also helps quickly adapt your content to changing conditions without having to re-do everything.
• Helps summarise all meaningful critical points into an infographic or social media post can help your audience get product insight in one go.
• Let’s suppose; few experts spoke about their experiences, tips, and tricks to come out of the situation. We can reuse these experiences to create content that truly speaks about genuine problems and proper solutions. It will help your audience and have higher chances to rank at the top of Google’s search engine for being relevant and relatable.
• Routinely repurposing your audio and video content can help you build a library of content that will be there for you as a “go-to” resource, as well as to meet daily or weekly deadlines.

How to Repurpose Old Audiovisual Content for Social media?

Audiovisual content is more challenging to repurpose than articles, but it is doable. The first thing you want to do is record some new video or voiceover for the old content. If you professionally shot your video, then you probably have something usable for YouTube. Audiences are still watching videos of all kinds on YouTube, so start there with your audiovisual content.

You could also take a slide show and record a voiceover. That would only be beneficial if you recorded it yourself or had access to the original recording. You can repurpose slideshows, but always consider quality before doing so.

Another way to repurpose audiovisual content for social media is by taking screen captures of slides or screenshots from your video and post those to Facebook or other sites. It works best for videos related to an event where you could take screenshots and a relevant quote throughout the presentation.

People love quotes, and they often share the image itself if there’s no link to click. Several programs available today make creating these types of images almost effortless, so you take something that might not be perfect and make it shareable.

Fay Lora

I’m a product marketer with a special interest in accessibility. I love everything about this industry, from the empathy that drives my work to the technology and design solutions it creates. I have an insatiable curiosity for how people use products and what they need to achieve their goals. I care deeply about creating inclusive experiences for all people—those who are disabled or disadvantaged as well as those who are neuro typical. The way we think of disability is changing, so I’m excited to lead the charge on making sure our products support individuals across the spectrum of ability and experience.