Some say that Snapchat is a once popular photo focused social network, but they will be wrong. In Q2 2019, the number of daily active users (DAU) of Snapchat surpassed 203 million users, which is a 13-million increment. It has also reached around 90% of 13-24 and 75% of 13-34 year olds of the US.
The Snapchat app provides a wide range of engaging mass communication and advertising instruments. Together with the latest official statistics, Snapchat seems to remain a perfect platform for the promotion of products, brands, and personalities. Learn the basics in this Snapchat review before going further.
Here are some more facts:
- Snapchatters open their account around 20 times per day.
- They spend an average of 30 minutes exploring the network daily.
- Over 3.5 billion snaps are posted every day.
If the key audience of your company consists mainly of Millennials and Centennials, then there’s no time to hesitate. It’s great if you have social marketing experience, but you can’t use Snapchat for business without knowledge. It’s a unique network with exclusive opportunities, so let’s try to use them in the best way.
First, Learn The Vocabulary Of The Features
Snaps – these are the pictures or 10-second clips that you share with people. They’re deleted as soon as everyone views them unless you post them to Stories for 24 hours. If you don’t feel like losing some of your snaps, you can save them to Memories to keep them under your thumb just in case. Stories are visible to all your friends (followers). With Custom and Geofenced Stories, you can make collabs with other brands and personalities, or contribute on specific locations.
To brighten up visuals of your snaps, you can use Filters. They may change depending on the date, location, and events. The same goes for Lens that create animated AR overlays over photos and videos. You can create both types on your own to raise brand awareness. It’s not a big deal and it may cost really cheap.
Snapcodes – specific QR-code type for quick access to profiles, features, and posts. You can create as many as you need and place them on your company website. You can also import a Bitmoji of your mascot or yourself to identify yourself on the map.
Discover Page – this is the feed where you can see the most recent snaps by other accounts and your followers. One of your marketing strategy aims is to get as high as possible here.
Set Up A Business Account
For all advertising purposes, you need to create a business account because it provides special metrics for the business. Moreover, it offers special advertising options, including a paid Campaign. You can either use it or not as there are many other ways to attract attention, but as a new brand, you may need it a lot.
The Holy 5 Snapchat Marketer Tips
Now you’re ready to learn the serious things that will help you to prepare, create, and launch a successful business account. Stick to this algorithm to avoid notable failures while making your first steps towards mass recognition and hot sales. Besides, some general SMM tips will be also useful.
1. Examine Snapchat Insights
No matter what your product is, it must be advertised to a particular audience. To avoid wasting budgets, you have to identify groups of users that have the same or similar interests and other characteristics. You have to know as much as possible about your potential customers: their age, language, home area, income, etc. As soon as you figure it out, you can choose the proper style of copy and art to catch the attention of those people.
2. Think Of Clear Objectives
Goals and how you complete them demonstrates how good your strategy is and what is the real cost of investments. When you set up a goal, write in down, and be sure to answer these questions:
- Is your goal specific enough? The answer should include specific desirable, realistic numbers.
- Can you measure changes? You must say that you need 10% more followers instead of just “more.”
- Is the goal approachable? Make sure you know how to attract 10% followers judging by the previous month’s results or other references.
- Are your snaps relevant? If they are, you will try to persuade your audience to visit your website instead of sharing your snaps more.
- Do you know what time it is? Right, it’s time to make a report about your job. Make sure you set a date for reference.
3. Do Your Best For Quality
Movies always have rising action, climax, falling action, and a resolution. Though not all of them are worth attention. Your stories and snaps are the same. They must be surprising and catchy, and they must solve problems, educate, or entertain. Only an original idea and good taste can do it. You can follow some of the best brand accounts for inspiration via these Snapcodes.
4. Know Your Enemies
Actually, other brands and influencers are not your enemies. On the contrary, they provide you with loads of information for competitive analysis. You must define all bigger brands in your segment and figure out:
- Which social networks do they use outside Snapchat?
- How many users are following their accounts?
- How many times per day and what kind of content do they post?
- How often do people retweet, share, and like their posts?
- Now that you know the facts, you can conclude how big your chances are, what you can do (or doing) better or worse, and what are the threats in your particular niche.
5. Use Snapchat Analytics
This stage must be the coda for every period of the campaign. With Snapchat Analytics, you can overview the number of unique views, retention, completion and fall-off rates, and demographics. Using this data, you can understand your followers better, learn what they enjoy more, and what you can do better next time.
Conclusion
Now you know how to avoid the most deadly mistakes while making your first Snapchat advertising campaign. Jot these tips down and use them as the basic checklist. And here is the “one more thing” tip: make sure that you know about all features of the service and use what it offers to the full.
[Recommended reading: Brands Braving Snapchat to Engage Consumers]
[Main Photo by Bruno Gomiero on Unsplash]
Daniel is a professional economist and web designer. At the same time, he is enthusiastic about mobile app development and the dynamically changing online marketing science. Visit his website, Freepps.top, to read expert reviews of mobile apps.