With social media sites growing in popularity web designers from all around are putting their heads together and trying to come up with new ways to improve the user’s experience. Instagram may have the market cornered as they took a new and innovative approach that encourages users to create and share more content.
It is a unique feature that allows users to post photos and videos that will vanish after 24 hours of being posted. How can this new feature benefit users and how can users take advantage of the new feature?
Connecting With People In A Different Way
One of the biggest and most exciting things about this new feature is that it is real and raw. Most businesses and individuals spend hours and sometimes days trying to perfect their pictures and videos, before posting to the public. However, since these videos and photos will only be viewable for 24 hours, there really in no point in spending tons of precious time trying to perfect them.
This unique ability will not on humanize you as a person, but it will allow your targeted audience to see you in a different light than what they are used to.This can definitely shake things up a bit. People love posts that shock them and keep them guessing.
Easily Establish Visibility With Followers
If you have been keeping up with the latest Instagram news, you probably already know that the site implemented a new algorithm some time ago. This limits whom your posts are shown to, and how many times they are shown. However, that is not the case with this new Stories feature. The new videos and photos that you post will be displayed right at the very top of your followers feed with a colorful ring, that will really grab the other users’ attention. This is without a doubt one of the most effective ways to increase your Instagram growth.
Increase Sharing
Although, Instagram is still growing in popularity with currently over 700 million users, you might be surprised to learn that that number of posts per user has declined in the last few years.
This new feature is expected to change all that, as it has a unique feel to it. It is almost like a store offering a special sale for a short period of time, and you just have to take part.
Creating Your Own Stories
Creating and posting your own unique stories is easy:
All you have to do is simply tap the “+” icon located in the top left hand corner of your screen. Once you click on this icon, you will now be ready to either snap a photo or record a video, just as you would normally do. After you have snapped the photo of filmed the video there will be a wide variety of filters that you can utilize to customize, along with adding text and drawings.
Another unique thing about this feature is that once your story has been posted, you can see how many people have viewed it. You can even go as far as to see who actually viewed it, as well.
[Images – Main Image by Robin Higgins from Pixabay]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.