There are several ways that businesses can use artificial intelligence (AI) in social media marketing:
Social media listening: AI tools can help businesses monitor social media channels for mentions of their brand, industry keywords, and other relevant topics.
Customer service: AI chatbots can be used to answer customer questions and resolve issues on social media platforms in real-time.
Content creation: AI-powered tools can help businesses create social media posts, including text, images, and videos.
Audience targeting: AI can analyze user data to identify patterns and create targeted marketing campaigns to reach specific audiences on social media.
Influencer marketing: AI can help businesses identify and engage with influencers who have a large following and can help promote their brand on social media.
1. Social Media Listening
Social media listening, also known as social media monitoring, is the process of using AI tools to track and analyze mentions of a brand, product, or industry on social media platforms. This allows businesses to stay up-to-date on what people are saying about them online and identify any issues or opportunities in real-time.
Social media listening can help businesses:
- Identify and track brand mentions and hashtags
- Monitor competitors and industry trends
- Engage with customers and respond to their questions or concerns
- Identify potential sales leads
- Analyze sentiment around the brand and make adjustments to marketing strategies as needed.
By using AI to track and analyze social media conversations, businesses can gain valuable insights into their customers’ needs and preferences and make more informed marketing decisions.
2. Customer Service
AI customer service refers to the use of artificial intelligence (AI) tools to provide customer service on social media platforms and other channels. This can include the use of chatbots, which are automated programs that can communicate with customers in real-time using natural language processing (NLP) technology.
AI customer service can help businesses:
- Provide faster and more efficient service to customers
- Answer common customer questions and resolve issues automatically
- Handle high volume inquiries, allowing human customer service agents to focus on more complex issues
- Analyze customer interactions and provide valuable insights for improving service
AI chatbots can be programmed to handle a wide range of customer inquiries, from basic questions about products or services to more complex issues. They can also be customized to provide personalized recommendations and assist with tasks like booking appointments or making purchases.
3. Content Creation
[Note from Editor: Pay attention to this one! I will explain later.]
AI content creation refers to the use of artificial intelligence (AI) tools to generate text, images, and videos for social media and other marketing channels. These tools use natural language processing (NLP) and machine learning algorithms to analyze data and create original content based on predefined parameters.
AI content creation can help businesses:
- Save time and resources by automating the creation of social media posts and other marketing materials
- Generate unique and engaging content on a large scale
- Personalize content for specific audiences
- Analyze the performance of different types of content and optimize future content based on data
There are a variety of AI content creation tools available, each with its own set of features and capabilities. Some examples include tools that can write social media posts, create images and graphics, and even produce short videos.
4. Audience Targeting
AI audience targeting refers to the use of artificial intelligence (AI) tools to analyze user data and create targeted marketing campaigns to reach specific audiences on social media and other channels.
By analyzing data such as demographics, interests, and online behavior, AI algorithms can help businesses identify specific segments of their audience and create customized marketing campaigns to reach them. This can help businesses improve the effectiveness of their marketing efforts by ensuring that the right message is being delivered to the right people at the right time.
AI audience targeting can be used to:
- Identify specific audience segments and create targeted marketing campaigns
- Personalize marketing messages and content for different audience segments
- Analyze the effectiveness of different marketing campaigns and optimize future efforts based on data
By using AI to target their marketing efforts, businesses can improve the relevance and effectiveness of their campaigns and drive better results.
5. Influencer Marketing
AI influencer marketing refers to the use of artificial intelligence (AI) tools to identify and engage with social media influencers who have the potential to promote a brand or product to their followers.
Influencer marketing is a form of marketing in which businesses collaborate with individuals who have a large following on social media or other platforms and who are considered experts or thought leaders in their field. By working with influencers, businesses can reach a new audience and increase brand awareness and credibility.
AI influencer marketing tools can help businesses:
- Identify influencers who are relevant to their brand or industry
- Analyze an influencer’s audience and determine the potential reach and impact of a collaboration
- Monitor influencer performance and track the results of influencer campaigns
- Optimize future influencer marketing efforts based on data and analytics
By using AI to identify and engage with influencers, businesses can more effectively leverage the power of social media to reach and engage with their target audience.
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NOTE: This article was not written by me. In fact, it was not written by anybody!
Let me explain.
Last week I read an article by Nick Carter how artificial intelligence can be used to create new and unique articles. Mr. Carter is executive director at Menzies Research Centre, an Australian public policy think tank.
I decided to test his findings and used a chat bot called Chat GPT to create this article. Chat GPT (Generative Pre-trained Transformer) is a chat bot launched by Open AI two months ago in November 2022. This is how our session started:
So, the only thing I created myself was the headline: “How To Use AI In Social Media Marketing?” I punched it in to the chat box and started chatting with the AI. Once the first results came in I continued with 5 follow up questions (the sub headlines of this post). The whole process took me about 10 minutes. The end result was the 874 word article you have just read.
…and that’s it! This should not have been that easy!
Before publishing this piece I tested the AI genetrated text for plagiarism with Duplichecker, and it came out as 95% unique! I did not expect such a high level of uniqueness.
I also checked the grammar in Grammarly and the article received a score of 90 out of 100. This is also a surprisingly good result! Grammarly found only 4 debatable spelling errors, which I did not correct. The only negative to me was quite a low Flesch reading-ease test score of only 36.
In my opinion the article is actually quite decent. It does seem to follow a certain academic, and a bit boring pattern of intros, bullet poins and outros; but the information seems to be to the point, and frankly, quite helpful.
There is noticeable repetition in all of the the sub topics, such as “xxx refers to…” which could cause suspicion that the article was not created by a real blogger.
Nevertheless, I think an average reader would not be able to tell whether this piece was written by a human author or an AI robot; and that is actually a very scary notion!
While on the artifial topic, the main image’s background was also created by AI. I entered the title of the article into a box at DeepAI, chose the layout and just clicked the Generate -button. It seems that we don’t have to do anything by ourselves anymore! Just let the AIs do the heavy lifting.
Over to Your
Let me know in the Facebook comments here how you find this AI written article. Good or bad, and what is your view about content created by artificial intelligence?
Mind you, the rest of the awesome 500+ plus articles in this website are NOT written by AI, but by real people,…or are they?
[Recommended article: Do Chatbots Really Help Your Prospects Or Customers?]
[Credits – Text by OpenAI; Main image by DeepAI; Grammar check by Grammarly; Plagiarism test results by Duplicheker]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.