In today’s world of plummeting organic reach, social media aggregators come as a great help for marketers to turbo-charge their dying marketing campaigns.
Tested and proven to blast user-engagement in a positive way for your brand marketing, social media aggregators help you divulge the marketing potential of multiple social media platforms simultaneously.
How Social Media Is A Key Driver Of User Engagement?
Social Media Platforms have their own algorithm working at the back end which helps you bring up the most engaging content on the top from the infinite pool of user-generated content.
Social Media is an addictive place to be. In order to trigger a chain reaction of user-engagement, start with the minimum efforts of posting your content amongst the most loyal users (a pool of users as small as 1% of your total users).
Given that your content is actually interactive and relevant, those 1% users mesh with that content, thereby leading to its automatic sharing further in larger social circles. As more and more people see it and share it on social media platforms, user-engagement keeps thriving.
Undenying Role Of Social Media Aggregators
Social Media Aggregators are tools that discover, collect, curate, customize, and finally embed/display content from all over the internet, mainly social media platforms like Instagram, Twitter, Facebook, Youtube, etc.
They are the best tools to apprehend the scattered user-generated content all over the internet and present it as social proof to your website visitors.
A Social Media Aggregator is the ultimate engagement tool that tempts your website visitors to meet the website’s end goal- Conversion.
When you embed customized user-generated content aggregated from social media platforms on your website, you simply enhance the way your website interacts with its visitors thereby improving their overall website journey.
Social Media Aggregators deliver you with aggregated user-generated content that increases the relevancy of your overall website content thereby making it more visible in the search result leading to increased potential traffic.
Social Media Aggregator – The Ultimate User Engagement Tool
Social Media Aggregators help to prevent the demise of organic reach and effectiveness of your marketing campaign.
While there is no denying of the prominent foothold social media aggregators have in impacting any brand’s engagement strategy, keeping up with the monitoring and publishing of the user-generated content can be challenging.
Here are 5 such amazing ways in which you can use social media aggregators to capture and use the user-generated content effectively and drive potential engagement.
Let us look into it!
1. Integrate Multiple Social Media Platforms
A Social Media Aggregator bestows you the opportunity to integrate multiple social media platforms as the source for the aggregation of your user-generated content.
It opens the floodgates of consumer-generated content for your brand engagement activities. This aggregated content can be easily embedded on your website to display it as social proof.
More is the number of integrated social media platforms, greater is the engagement. Your website visitors find the embedded social media feeds interesting and come to know about your multiple social media presence.
This helps to foster engagement not only on your website but also on your social media profiles, thereby ensuring the holistic growth of your brand.
2. Customize Your Aggregated Content
A Social Media Aggregator lets you embed awe-inspiring content on your website thereby ameliorating the overall UI of your website. A great aggregator gives you amazing customization features allowing you to decide the look and feel of your website.
Visual appeal is a vital factor in grabbing the attention of your website visitors. Customizing your own embedded content yields an extensive range of benefits.
You get to define your brand theme and maintain the same throughout your digital and social media platforms. Your aggregated user-generated content can be painted in the colors of your brand theme before embedding them on your website.
3. Display Real Time Content
Showing real-time user-generated content on your website can be a real deal breaker for your brand in the direction of building user trust.
Displaying real-time content on your website simply means updated, fresh, and dynamic content is being constantly updated on your website. That’s the fastest way to deliver social proof.
Whenever a visitor lands on your website, a new social proof is waiting for them to advocate for your credibility and authenticity. This not only helps you win the social trust of users but also improve the relevancy of your website content with constant renewal of the website content.
4. Moderate Your Aggregate Content
Aggregating user-generated content from multiple social media platforms comes with many challenges. Major among those is filtering out the relevant and irrelevant content from the overall aggregated content.
A great Social Media Aggregator gives you powerful moderation features that enable you to curate and moderate the aggregated content so that only the best quality content is up for the display on your website.
You could filter out the unwanted and irrelevant content on the basis of particular words, users, hashtags, or handles. This allows you to display only that aggregated content that helps to amplify your overall brand image.
5. Make Use Of The Analytics
Another great way in which you could employ a Social Media Aggregator to improve your overall user-engagement is by properly studying the Analytics and insights into the behavior of the users while interacting with your content.
A Social Media Aggregator with robust Analytics features allows you to optimize both internal and external connections by giving you in-depth information about the performance of your aggregated social media feed, locations of the contributors, most contributing platforms, most active users, etc. All this information helps you to supercharge the user-engagement.
You can also eyeball the competition in the market by analyzing their marketing strategy and its performance and comparing it with yours using the Analytics feature. This helps you weed out any shortcoming in your own strategy and ace the competition.
Let’s Wrap It Up…
Relevance plays a very important role in preserving a brand image and Social Media Aggregators help marketers to maintain that relevancy.
Social Media Aggregators provide you an excellent way to keep up the user engagement with your brand by firmly discovering and aggregating relevant user-generated content to embed on your website thereby driving engagement.
[Images – Main Image by Tibor Janosi Mozes from Pixabay; other images from their respective websites and/or social platforms]
Upendra is a digital marketing and social media enthusiast with a zeal to write everything and anything about the internet, digital marketing, and related domains.