To say that social media has become the king of marketing is merely not enough. The length and extent to which social media has captured and cultivated everyone’s attention are incredible. Now, most people begin and end their day by scrolling through Instagram, Facebook, and Snapchat. Twitter and LinkedIn are also some of the favorites.
Social media is no longer just a casual ‘lifestyle upgrade’ platform. Instead, it is now one of the leading factors in carrying out business activities. Thousands of businesses and consumers use their social media to buy, sell, and promote their products. In short, social media is like a giant hub for marketers.
However, social media marketing requires careful consideration and planning. There are a lot of aspects and key factors that come into play here. Visualization is the most important one. The first thing your audience is likely to notice are the visuals, graphics, images, or videos you have used. So, let’s dig deeper into how you can improve social media visuals and why visualization is critical.
How Can You Improve On Your Visual Content?
Use attractive images
Dull, unfiltered, and colorless photos will not catch enough attention from users. If you want to increase engagement on your site, you need to think out of the box. Come up with eye-catching, captivating content so you can attract maximum audience.
If you lack the creative and innovative streak for engaging content, you can hire web designers to do the job for you. Newcastle is a popular hub for multiple skilled web designers and web designing agencies. Not only will your content substantially improve, but web design Newcastle will also thoroughly help with your site’s user experience and functionality. They also operate worldwide, so you don’t necessarily have to be in Newcastle to use their services.
Use a single color pallet
Try to minimize the use of colorful content as much as you can. Too much color can confuse the audience and make it especially difficult for you to establish a recognizable brand identity. Take inspiration from top brands and food chains such as McDonald’s and Coca-Cola. They use a single, consistent color scheme that one can immediately recognize, for instance the yellow and red McDonald’s sign, or the while red and white Coca-Cola logo.
Hence, staying consistent with your color scheme is essential.
Edit
Editing your visuals is vital, and we can’t stress this point enough. Good edits can change the entire appearance of your graphics and make them look far more appealing.
Consider investing in filters. Custom filters and pre-sets are the easiest and quickest solution to all your focus points, color saturation, and lighting concerns. Plus, most of these filters are relatively affordable, so you won’t even have to spend an arm and a leg purchasing them.
Sizing your image right is also a crucial step. Make sure your picture is not too big or too small in dimension. It should fit just right and be compatible with various devices. Crop out unnecessary details that can cause distraction from the main subject and adjust the image’s composition.
Why Is Visualization Important?
Now that we have discussed how to fix visuals on social media in detail, the question arises; why is it even necessary?
Quickly catches the audience’s attention
80% of the time, the long and tedious text fails to capture audiences’ interest simply because it doesn’t appear appealing enough. Visuals like images, on the other hand, quickly do the job. This world is so invested in graphics and art that it’s improbable to miss out on a colorful, attractive post. Besides, processing visuals is much faster than retaining information that is in a textual format. Hence, people prefer visual content. It grabs their attention and increases the chances of more favorable responses.
Boosts engagement
Social media algorithms work in strange ways. The greater the number of likes, shares, saves, and comments your post gets, the higher its reach will be. And of course, what can get you more likes than engaging and captivating content. Statistics note that high-quality and compelling visual content can cause nearly a 37% increase in engagement.
Moreover, pleasing and engaging visuals get people talking about you. It can also lead to your post going viral and ultimately increase your social media following.
Visual content is relatable
People will only shop from your brand if selling is relatable to them and their personality. Businesses often use social media bloggers and influencers to make their content more relatable. They develop creative and innovative images, videos, and other content types that attract followers and help your page gain enough reach and your product’s enough popularity.
As mentioned above, remembering visuals is much easier than placing texts. Hence, coming up with visually appealing and reminiscent content is essential.
Greater views
Till now, we have only talked about marketing a business’s products and services on social media. However, social media marketing isn’t just for buying and selling purposes. Many times, marketers make use of visual content on digital platforms to deliver important messages.
Compelling, engaging, and captivating content is vitally important for such purposes. Content lead with images and videos can generate up to 95% more views. Your social media post views can also increase by 40% if they consist of visually appealing content.
Videos are your best friends
According to Wyzowl 87% of marketers agree that videos have terrifically helped them increase traffic on their sites. Furthermore, 51% of marketers reported a more significant ROI due to video marketing. All these statistics prove how beneficial video marketing can be for your social media presence. It can cause a remarkable increase in your sales and thoroughly increase engagement.
80% of the time, a general audience prefers watching videos rather than staring at images or reading plain text. Short, attractive and humorous videos are people’s favorite. Hence, labeling video content as the most crucial part of content marketing won’t be a stretch.
Conclusion
At this point, it is well-entrenched how visualization plays an integral role in forming a decent social media marketing strategy. Choosing good quality and compelling content is significant if you want to achieve success.
Social media marketing is one of the most vital marketing tactics out there. It isn’t long before marketers start noting consumer buying patterns solely from social media platforms. With more people utilizing social media, we can only expect a greater demand for more interactive visual content in the future as well.
[Recommended reading: A Guide To Building Visually Persuasive Landing Pages]
[Images – Main Photo by Karley Saagi from Pexels; Frangipani Flower Bush: Flickr, Kris Olin, CC BY-NC-SA 2.0; Black cat: Alamy/Kris Olin; other images from their respective websites and/or social platforms]
Barney Whistance is an enthusiastic Technology, Finance, and Marketing blogger who is most interested in ongoing trends. Apart from doing majors in Finance, he is also a Student and planning to complete his major in Marketing.