The video you want to use alongside your SEO efforts can drive back tonnes of traffic to your site. Whether it’s a YouTube video or any other brand video, you want it to go viral. However, many brands don’t really know how to create videos that create the viral effect. If you did it once, there are no guarantees that the second video you post will go viral too. For a start, creating that viral effect isn’t much about what makes it so, but its more about creating videos that are optimised for search.
When you create your product video, you cannot sit back and wish that something happens to make it a viral clip. Your consumers and their habits are changing. You cannot predict how people will share the rich content in your video. But one thing you have control over is how the video can be optimized for search on every page the page count website tool task. When you know what your audience is eagerly searching for, you can create your video and place it in front of their eyes. If you want this to lead to higher rankings, you need to know the fundamentals.
There are video SEO elements that you need to work with. Video vitality won’t happen if the basic search engine optimization elements that draw traffic to your video post aren’t part of your strategy. The user experience matter a lot if your video is to go viral. Nobody will wait for 23 seconds for the video to load and play. This means your suite loading speed is a primary concern.
The Fundamental Video SEO
Your content will automatically go viral if you implement the basics of video SEO. For the video to be discovered by the masses, make sure that you work towards their visibility while ensuring they are indexable by Google. This way your video can be found organically.
Video Player
It’s important to assess the video technology you intend to use for the viral purpose. Crawlers have a way of identifying and analysing such content. Before you load a video into any of your pages, you need to ascertain that:
Your Page Load Time Is Excellent
The video you post will affect your page loading time in a way or two. It has an impact on your SEO. It’s foolhardy to post a video on your lead pages for the sake. You need to understand the rationale behind it and don’t overwhelm one page with too many videos. The load will slow down the page and drive up the bounce rate.
Back links in the Video Player
It’s important that you allow users to share and embed your video link to other sites. Also, you need to realise that your video in itself can act like a link. You can formulate player settings such that when a follower right clicks on it, there is a link that leads back to your home or landing page. This will lead significant referral traffic to you.
Create a Shareable Video
When creating a brand video, make sure that customers are likely to share it. Your video needs to be unique, captivating, thought provoking, relevant and downright playful. People want videos that arouse emotions, and feelings.
Understand Your Audience
Viral videos have one common characteristic. They appeal to a given audience. Before you create or produce one, ask yourself what the target audience seems interested in. Their beliefs and convictions are ideal factors to consider in the production process.
Don’t pick themes or ideas that can alienate or cause the target audience to criticise and distance themselves from your video. It’s not rocket science to come up with content ideas. Creative market consultants can help if you experience a drought of video ideas.
Humanize the Content
Videos that have gone viral usually have the human touch; they trigger human emotions on a huge scale. If you have are rigid, you end up with robotic effects that repel viewers. Get your audience to feel happy, sad, or full of admiration. The upbeat effect makes a viewer want to share the video with a friend. The need to share endlessly is what leads your video to the viral category. As long as it’s telling a story with precision, your viewers will adjust their attention span and probably stay a bit longer on your site. This will drive your rankings up almost effortlessly.
Keep It Short And Sweet
Even though a creative video posted with the intention of going viral will captivate the audience, it’s wise to keep it short and sweet. Don’t ramble on and on for more than 4 minutes. Short videos will get the likes and shares. Remember, you don’t need 10 minutes to exhaust your killer points. 2-3 minutes are more than enough. The audience won’t share if it’s taking them too long to get to the gist of the message.
Tell a Story
Video marketers looking to go viral make the mistake of blowing their own trumpet. This means that they create videos that praise their brand and their capacity. A viral video doesn’t head to that direction. You need to create one that tells your target audience how to improve their visibility online albeit in a positive way. A video that is all about the brand and its strengths won’t get the views you yearn for.
Share the Video
The best and the most creative videos will never go viral, if you aren’t sharing them. Regardless of the resources you have put in or the target page on your site, you won’t get viral views if it isn’t out there. The video that has the perfect description, shared on social media and comes with captivating theme will go viral as soon as it’s posted. Remember, it won’t cost you a fortune to encourage viewers to subscribe to your YouTube channel.
Multi-Channel Strategy and Social Sharing
When your video is finally posted and optimized for search, you need to look for ways to drive back links to your page to attract organic growth. Online advertising and PR is your way out if you expect to drive up engagement.
With a multi-channel strategy that includes platforms such as You Tube, Vimeo, Facebook and the like, you have a berth of social media communities that could view your video, take action and drive it viral. After it goes viral, you can use your online video platform to increase revenue while customizing the user experience.
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[Images – main: Flickr, New Katch Features for Periscope Revealed by Vintuitive, Creative Commons CC BY 2.0; Dancing girls: Pixabay]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.