The upsurge in the use of smartphone has been a boon for the businesses. According to the report in Statista, the year 2017 saw approximately 224.3 million smartphone owners in America alone. By end of the year 2018, it’s projected that the mobile phones will account for an average of 27 percent of all e-commerce sales in the U.S.
This shows that the mobile marketing can offer abundant opportunities for the small businesses to connect and convert their customers. The infographic below reveals that around 68% of the Facebook user’s time was spent on posting, liking and commenting on the social network, 88% Facebook ad revenues are generated from the mobile ads, and in the year 2018 these percentages are said to increase making mobile marketing stronger and definitely here to stay.
Why Is Mobile Marketing Becoming More And More Important?
Today, the mobile interaction has become a vital part of our lives. We cannot think of a life without the mobile. Isn’t it? When mobile has such dynamic importance for each and every person, the blend of marketing with mobile will definitely be something powerful. What is a blend of marketing with mobile? Mostly, every consumer is attached to their mobile phones and it plays a major role constantly throughout their day to day activities.
Secondly, mobile marketing is considered universal with numerous forms and relates to every kind of marketers and businesses. It is all about unraveling the prospect of growing, captivating, and engaging your target viewers. The benefits and the reach of mobile marketing prove why it is so vital in our lives and why it will continue to be an indispensable part of any marketer.
It Is All About Engagement
Mobile can bring around 64% higher conversion than desktop. If your site has a lot of space to improve, personalizing the mobile experience is important for small business. How can you personalize the mobile experience for users? You may include recommendations for the native product, add in-app messaging or the deep links to personalize the user experience. While the app is in use, customized responses can be triggered automatically by the marketers. It also helps to enhance the active customers and increase the rate of conversion.
The tracking, activating, and converting users becomes automatic, without any interventions of the marketers with the right mobile marketing solutions. You can just focus on creating content to be used for mobile marketing which can easily be personalized for each individual for offering greater brand loyalty and retention.
Tracking Mobile User Behavior
If you can understand how your users are communicating or interrelating with your app, you can optimize it better for the users. With effective mobile marketing solutions, tracking the user and their behavioral analysis becomes easy and effective. The direct data is captured from the user’s device to customize the best possible campaign on mobile.
From tracking app events to major interactions, mobile marketing solutions must also offer comprehensive reports, segments, and campaign trigger across various channels. When the marketers can measure the consumer engagement performance, it becomes easier for them to design the campaign accordingly.
[Main image: Pixabay, Geralt; Infographic – made by Filmora]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.