Karri Ojanen has worked as an interaction designer, user experience lead, concept designer and information architect as well as a visual designer on three different continents from Europe to the Middle East to North America. Currently, he is a Senior Experience Architect at Organic Inc. in Toronto, Canada. In his blog, Conceptology.org, Karri writes about user experience and interaction design and their role in advertising, social media, and mobile applications. Instead of strings of tactical solutions, he emphasizes the need for a holistic understanding of the increasingly digital world, and talks about a new way of creating advertising, services and communication.
Q1. What are the most important social media platforms at the moment?
Off the top of my head, Twitter and Facebook are my answers to this question. However, for a company wanting to use social media tools effectively in its marketing, it’s important to figure out the best combination of several social media tools and tactics that fit its strategy.
Q2. How do you see Social Media has changed the advertising communication?
People have always been social. We have always been talking about the products we buy, the brands we see with our peers, sharing information and comparing offers. But advertising, in the era of TV, radio and print, was always one way.