When someone mentions marketing today, the minds of most people immediately go to the Internet and the entire digital world, because we are all so used to the idea of both placing and watching advertisements online.
Now, if you are wondering which particular digital platform people usually think of when marketing is mentioned these days, then here is what you should know. That is always different from one person to another. Digital marketing, as defined on this site, is certainly a broad term and there are so many different things to consider when someone mentions it.
We are not here today, though, to talk about all of those different platforms and different advertising methods that you can use to your advantage. Instead, we are here to focus on just one of those and answer some important questions regarding it for you. I am, of course, referring to Facebook and the idea of using Facebook ads to promote your business.
The questions that I am mentioning are certainly not unusual at all, since you’ve most likely wondered things like those in the past. In fact, you are probably still wondering a few things about these types of ads and Facebook as an advertising platform. To put it simply, you are probably wondering whether you should use Facebook ads at all, and then you are also trying to determine how to use them the right way if you decide that you can benefit from them. Those are the questions that we are going to address for you today.
It is definitely extremely important for you to figure out if you should use these specific ads or not, since you don’t want to spend your company money if there is no necessity to do it at all. In addition to that, you don’t want to spend the money without knowing how to use the platform the right way, because that would simply mean that you are wasting the mentioned money without getting any important results. This is why you first want to get the answers to those questions and then proceed towards using this option to your advantage if you find that it is suitable for you.
Here is some basic info on Facebook ads, for all beginners to get their facts straight: https://www.searchenginejournal.com/facebook-ads-tips-beginners/441630/
Should You Use Facebook Ads?
As explained previously, this is one of the questions that are bothering you. In short, you are curious to figure out whether using Facebook ads is a good idea to begin with, because you don’t want to end up doing it if it isn’t. I undeniably understand the necessity to figure this out before going any further, which is why this is the first question we are going to answer for you. After that, we will proceed to the next important one.
Now, let me start by saying that there are a lot of reasons why you should use Facebook to your advantage when you wish to advertise your business. If you are one of those people who believed that Facebook ads are a thing of the past, then let me immediately tell you that you are wrong. They are definitely still being used and they are still extremely useful.
For starters, you can reach quite a large audience this way, as a lot of people use Facebook today, which is certainly extremely important. Apart from the fact that the audience on this platform is large, it is also worth mentioning that it spans across different demographics, which is also a huge plus, since it means that you’ll most definitely manage to reach your target audience. This is definitely an important benefit, since the whole point of advertising is in reaching target audience and thus gaining customers.
Apart from that, you should also be familiar with the fact that there are numerous different Facebook ad formats that you can use to your advantage. Those different formats provide you with the opportunity to diversify your campaign and use different types of content to represent your business on this platform and to try and engage your audience. Speaking of engaging your audience, there is also the possibility for you to boost your ads and thus reach more people.
Facebook ads can help you drive traffic directly to your website. Of course, in order to succeed in doing that, your ads will need to be compelling and engaging, but I am sure that you will learn how to make them that way. And, another great thing about these particular ads is that you can measure their performance precisely, meaning that you won’t be wondering which formats and campaigns work and which ones don’t. Instead, you’ll have exact data on that.
How To Use Facebook Ads The Right Way?
If you already know the basics on how to use this platform for advertising, you might want to get some information on advanced scaling for Facebook ads, as that will help you create even more successful campaigns. In case the basics are still not quite clear to you, though, then make sure to get your facts straight on those before going any further. Since you want to use Facebook ads the right way, you should know that doing it randomly is not a good option and that you should, instead, do your best to learn precisely how to do this.
When trying to learn how to do this, you can take a few important and helpful steps. For starters, you can use the Internet to get some free tips that you can find on certain websites and blogs. Since those free tips probably won’t be enough to help you learn practically everything you have to know, you should also think about taking certain Facebook ads courses, or get private coaching from experts that have been doing this for a long time. If none of that helps you master this skill, then perhaps it would be best for you to hire experts to actually run a campaign for you, because they’ll know exactly what to do.
[Recomended reading: How To Use Stock Images In Facebook Ads?]
[Image credits – Main photo: Flickr/Kris Olin, Facebook Ads samples: from Facebook,..duh]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.