SaaS stands for software as a service, and it refers to technology such as software and apps that are offered online on a subscription basis. Currently, this is the best direction that can be taken by software and application providers because anyone can access the solutions whenever they need them without the need to install them on their devices.
Right now, you are probably using a SaaS to solve your daily personal, business, organizational, or school problems. Because every software and application provider is taking this direction, the competition in the SaaS business is high.
Therefore, SaaS companies need to embrace modern marketing technologies that will attract many customers to their services. There are many effective SaaS marketing strategies such as web design and SEO, content and link building, video and illustration marketing, email and text message marketing, and social media SaaS marketing.
Social media SaaS marketing is among the most powerful, and an expert can help you execute it effectively to increase your customer base and ROI. If this is what you are looking for, then this article is for you.
What Is Social Media SaaS Marketing?
Smart Insights study results have recently shown that over 57% of the people in the world use social media every day for some hours. All these people are here to socialize, get the latest updates, and view other information.
Social media SaaS marketing is a powerful strategy that applies numerous marketing approaches such as regular posting of content on social media pages, engaging with fans through live sessions, and using paid ads among others.
Social media marketing is more effective when carried out by professional SaaS marketing experts. Fortunately, they usually have packages with social media marketing and other strategies.
Importance Of Social Media SaaS Marketing
A SaaS business should embrace social media SaaS marketing for many reasons. Even if the best practice is to involve an expert in SaaS marketing such as Rocket SaaS, having simple social media pages can help in many ways. Here are the top 5 reasons to use the strategy.
- Increase Brand Visibility – As mentioned, over half of the world actively uses social media every day. If your SaaS business has a presence on popular platforms, it will definitely be visible to the entire world. Since social media marketing is highly targeted, anyone in need of your software and applications will find them.
- Storefront Sales Channel – Well, a social media SaaS strategy is not only for marketing. The SaaS company can use the platform as a sales channel. The social media platform has evolved to this today; hence, you can generate leads, nurture them, and sell your products through your Facebook, Instagram, Twitter, or other social media platforms.
- Engage With Your Target Audience – There is no other marketing channel that is as engaging as social media SaaS channels. It is the easiest way to engage with potential and loyal customers through chats, live sessions, and automated emails. All you need is to have a realistic strategy, particularly one prepared by a professional.
- Build A Community – Big and successful SaaS companies have a strong community of potential and loyal customers, sales and marketing teams, consultants, and other stakeholders. Today, the easiest way to bring all these people together and have a strong, engaging, and helpful community is through a social media SaaS strategy.
- Increase Your Customer Base – The bottom line of any software as a service business is to have more customers and make more profits. These businesses rely on subscriptions, and they require as many subscribers as possible to excel. Social media marketing has a big stake in the success of a SaaS business and should be taken seriously.
Popular Social Media SaaS Platforms
There are over 120 social media platforms today. Some are global while many are regionally based. If you would like to reach the global market through a social media SaaS marketing strategy, it is crucial for you to work with popular platforms such as the following options.
Facebook has dominated the social media scene since its inception. Right now, it is accessed by over 3 billion users every month. You can reach out to people from all walks of life and tell them about your SaaS products and how they will solve their problems. Facebook social media SaaS marketing has many approaches such as updates on your company wall, live chats with the audience, and paid ads. All of them yield positive results, especially when carried out by a professional.
Instagram, a video- and photo-sharing platform, is accessed over a billion times every month. It is a powerful social media channel to leverage if you want to reach out to as many software and application seekers as possible. Instagram is an ideal place to build a strong brand reputation among young adults.
This platform is more professional; hence, it targets corporate audiences through microblogging and images, memes, and short video sharing. Actually, Twitter is the best tool to build customer care support for your SaaS business.
LinkedIn is another professional social media platform with over half a billion users. It is the best social media SaaS strategy for B2B companies. Through your business profile, you can describe your products as clearly as possible, write informative articles, and interact with corporate businesses to increase leads for your SaaS products.
TikTok
TikTok is purely a video-sharing social media platform; the person posting the video has an opportunity to chat with followers. So, the platform is great for sharing SaaS content with fans around the world and engaging to answer questions or share more information. It is also excellent to help viewers learn how SaaS solutions work. It is just a great way to ignite interest and bring more leads into the sales and marketing funnel.
YouTube
If you are still looking for another option for a social media SaaS channel to promote your brand, market your products, and build a huge following, YouTube is an amazing option for you. You should post educational and informative videos on your channel and work with influencers. Do not forget to follow up on the comments to answer questions and entice potential clients to look at the links to your products.
How To Launch And Run Social Media SaaS Marketing
Social media SaaS should start even before products are launched. It is a great way to build an audience ahead of time. A strategy such as Facebook and TikTok live sessions should be a crucial part of the launch of your product. You never know how many potential customers you will win over instantly.
Before launching the social media SaaS strategy, there are six things to note that will help it to be a success. We will discuss the most important ones.
- Understand Your Audience – Highly targeted strategies are more effective. Fortunately, all options allow marketers to define their audience. Thanks to AI technology, humans do not have to put a lot of effort into this except supplying the necessary information.
- Choose The Social Media Platforms – There are several social media platforms as we have discussed. Some are more effective than others depending on the category of your SaaS products. It also depends on the target audience and the cost of executing the social media SaaS marketing strategy. So, assess all these and choose your platform well.
- Select Your Marketing Approach – Basically, there are two options involved: the paid ads and the free posting of content. Both are effective and should be used together. The most important thing is to know where, when, and how to apply each one. A professional in social media SaaS marketing is the best person to develop a strategy on how to use each of these options.
- Create Informative Content – Apart from the paid ads on social media, the rest of the marketing activities are done through content, both written and media. When preparing content to post on social media, ensure it is very informative, valuable, and easy to read and follow. This will spike interest in readers, and this is how you gain more leads.
- Remain Consistent – Think about creating a huge community of followers and fans whom you should keep engaged at all times. Your relevance on social media platforms should not go down at any cost. The biggest challenge is to keep producing great content, but this can be solved by hiring a great social media SaaS marketing company.
- Build A Community – The last step is to build a huge community through all the other strategies we have mentioned and others that will work for you. A community brings in many stakeholders and fans who value your products. Such a community will help you to attract many other potential clients, and your hardest task now will be to convert them into actual buyers. A thriving community remains active and helps each other to understand SaaS products more.
Conclusion
A great social media SaaS marketing strategy is dynamic and very effective. You can rely on this as one of your main marketing strategies. The good thing is that it works perfectly with other strategies such as web marketing and SEO, video marketing, email marketing, and others. You can even merge with offline marketing such as the use of branded products. All you need is to work with a professional in SaaS marketing for the best results.
[Recommended reading: How To Effectively Use Social Media For Business Marketing]
[Main Photo by Valeria Boltneva]
Caroline Whitaker is a data specialist who has worked in data companies for over seven years. Growing from data technician to data manager has given her valuable experience and knowledge. She hopes that everyone can learn from her insights and implement the ideal data management solutions. This article is just one of her many tips and guides published in different data-related blogs and magazines.