Each year, there are new trends and developments in media that make digital marketing all the more powerful. However, that means marketers also need to constantly evolve. Thankfully, digital marketing tools adapt just as quickly so marketers can depend on them to keep their campaigns competitive.
Here are some of the best tools to help you in this current digital marketing landscape:
1. Omnisend
Omnisend is an omnichannel marketing automation tool. It allows you to manage almost every aspect of your ecommerce marketing campaign – sign up form development, email marketing automation, detailed segmentation, etc. It also has an extensive collection of templates as well as a powerful content editor. These allow you to easily develop custom sign up forms, landing pages, and emails, without ever having to deal with code.
While its greatest strength lies in email, it has the capability to integrate other channels including SMS, Facebook Messenger, Viber, and WhatsApp in order to maintain a truly omnichannel strategy. Additionally, it has features for you to easily manage Facebook Custom Audiences and Google Customer Match.
Omnisend has a dynamic pricing options based on the number of subscribers you have on your list. Its smallest available option costs $13/month, paid annually. That limits you to a maximum of 500 subscribers per month.
2. Unbounce
Unbounce it a tool that helps with conversion rate optimization by providing easy-to-customize templates for landing pages, popups, and sticky bars. It also has a variety of conversion tools including real-time analytics and unlimited A/B testing.
Although a good option for agencies, Unbounce’s pricing might be too steep for the regular digital marketer. Its lowest tier costs $79 per month, paid annually. That covers up to 75 published landing pages and up to 8 published popups and sticky bars.
3. HubSpot Free Marketing Tools
Although limited in scope, the marketing tools provided by HubSpot actually offer pretty good value, especially considering that they cost nothing to use. The inbound marketing software that HubSpot offers for free covers pop-up form generation, contact management, and detailed analytics. It also covers data capture and easy integration with a wide variety of blogging and email marketing platforms.
Keep in mind that anything made using the free tools will feature the HubSpot logo. If you ever outgrow HubSpot’s free tier, you can avail of their more advanced packages, which start at $50 per month.
4. Typeform
Typeform is a data collection tool. It makes forms, questionnaires, and surveys easy to develop. It also offers a variety of design templates to make your forms more engaging. Additionally, it does not only collect data but also generates reports.
With Typeform, there’s a package that’s absolutely free. That allows you to gather up to 100 responses per month and ask up to 10 questions per survey. Their lowest paid option is $30 per month, which allows unlimited questions and responses.
5. Ryte
Ryte is essentially an on-site SEO tool. It monitors and analyzes elements of your website that are essential to SEO and then makes recommendations for you to optimize. It also makes content suggestions so you can qualify for the top rankings of search engine results pages.
Ryte’s most basic package costs $107.91 per month, paid annually. That allows up to 3 users to manage a maximum of 3 projects. It also covers analysis of up to 50,000 URLs per month.
6. Adstage
Adstage is a platform for marketing professionals to manage paid search and social advertising in one place. It offers incredibly detailed analytics and also has campaign scheduling and automation options. It also allows you to import your ad data to various other platforms including business intelligence tools and data warehouses.
You can avail of any of the 3 Adstage plans (Reports, Automation, or Data API) individually. However, you can also avail of all three in a bundle for $1,048 per month.
7. Iconosquare
Iconosquare is a tool that helps you manage your paid social advertising on Facebook and Instagram. It offers cutting-edge analytics as well as a variety of tools to manage your social media accounts.
The lowest package offered by Iconosquare costs $29 a month, billed annually. That allows up to 2 team members to manage a maximum of 3 social profiles. Additionally, it allows you to monitor the activities of up to 3 of your Instagram competitors.
8. Adobe Spark
Adobe Spark is a suite of three graphic design tools that allow you to create engaging visuals. Spark Post is perfect for creating images for social sharing while Spark Page let you easily create web pages, even without any programming experience. The third part of the suite is Spark Video, which allows you to create cinematic slideshows and videos.
Despite its incredible power and value, all three Adobe Spark features are free to use.
9. Wistia
Wistia is a video hosting platform specifically made for businesses. It makes videos easy to embed and share. It also offers a customizable player as well as a bevy of advanced video metrics.
To get started with Wistia, you can avail of a free package. That limits you to 3 videos and 200GB of bandwidth monthly. It also limits you to a Wistia-branded video player. Once you’ve outgrown that, the Pro package is available for $99 per month.
10. Trello
Trello is a list-making tool that’s commonly used for project management. It features a system that utilizes boards, lists, and cards to manage projects in a very flexible way. It also has collaboration features so it’s easy to work in a team.
Trello’s free option allows the creation of unlimited boards, cards, and lists. However, it has limited team, automation, and security features. If you need to upgrade from the basic free plan, it’ll cost at least $9.99 per month, paid annually.
To compete in this current landscape, your brand needs to be visible on a variety of platforms and media. Because of this, launching and maintaining a holistic digital marketing campaign can be quite overwhelming. Good thing there’s a number of great tools that can help you manage all aspects of your campaign.
Elise is an experienced web developer at WPCodingDev Ltd. and a passionate blogger. She can help you in case you are looking for expert WordPress Developers for customizing your website.
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