Every business needs to adapt to changes in the world if it expects to survive. Companies like Xerox, Atari and Kodak failed to do this and they are now obsolete. For the past 2 years TikTok has been taking over the social media space by storm and became one of the most widely downloaded apps in 2019. For a business, this presents an opportunity to adapt to this changing trend and capitalize on it.
Don’t believe it? Well, here’s what you can gain from starting a TikTok channel for your business.
Why A Business Should Join TikTok?
We could go on and on about the benefits of TikTok for every particular business, but as a general guide it comes down to these 3 reasons.
1. TikTok is relatively new
Musical.ly was first launched in 2016 by the Chinese company ByteDance. Because it also enabled users to create and publish short-format videos, it had stiff competition from Vine. When Vine was eventually shut down in 2017, TikTok had free reign and began to become increasingly popular. It really picked up pace in 2018 and is now among the top 10 social media apps in the world.
Despite the recent success of TikTok, it is still relatively new in the space and this can be an opportunity for a business to stand out. Social platforms like Facebook, Twitter and Instagram may have more active users than TikTok, but the problem is that there are already some established brands on these platforms. Therefore, to succeed in either of these platforms requires a huge marketing budget or strategic partnerships with established brands.
This problem does not exist on TikTok because the platform is still new. Your business stands a chance of standing out because there isn’t as much competition or establishment on the platform. As long as you can follow the tips we offer on growing your subscriber base on TikTok, your chances of success are much higher.
2. TikTok has many users
The latest statistics indicate that there are 800 million active users on TikTok. Of these, 90% of them use the app daily and the average user spends 52 minutes a day on the app. It is clear that there are a lot of eyeballs on TikTok every day so you should be trying to get a portion of that on your business.
Every entrepreneur knows that businesses thrive when there is plenty of demand, and there is clearly no shortage of that here.
Another interesting statistic to remember is that 41% of all TikTok users are between ages 16 and 24 (Generation Z). This is the generation that grew up with media and mostly lives on the internet. For a business, that is a market ripe for plucking and TikTok is the most effective tool to use.
Furthermore, if you can get a customer at this age, you have them for life. This is the insidious motive tobacco companies use to get new customers, but you won’t be harming anyone with your products and services.
3. TikTok depends on algorithms and artificial intelligence (AI)
Rather than only showing content from channels and profiles you follow, TikTok uses AI to understand what you like. Most social platforms will use the former approach because it has worked and makes sense, but that makes it very hard for any new channel or profile to grow. This is why 70% of Instagram users have less than 1,000 followers and only 5.7% have between 50k and 100k followers.
This means that a person will mostly only view posts from their friends and/or a few celebrities they admire.
On the other hand, TikTok will keep delivering similar content based on your previous activity. For example, if you have been watching videos on beauty techniques, your feed will keep producing beauty-related videos. For this reason, a business that perhaps sells beauty products will show up on your timeline even if you had not followed that channel.
This is the power of AI and the reason why TikTok is so favourable to businesses, whether large or small. Because AI doesn’t really care about celebrities but only about the content.
Why TikTok Followers Are important To Your Business?
Knowing how a business can benefit from TikTok, the next question is naturally how to become TikTok famous. We have already discussed some tips on how one can grow their TikTok channel organically to gain more followers, but there is a quicker way to do it through services such as TikTokFamed, TikFans or Freetiktok.
Even though there are these services available, this should not be a reason to slack off on the content creation. After all, but you will ultimately be responsible for keeping your TikTok channel active and engaging to keep drawing followers.
[Images – Main Photo by Andrea Piacquadio from Pexels; Graphics by Oberlo]
I am Dan, Managing Director of GadgetGang. I love writing about all things social media. TikTok is my go-to platform at the moment so that’s what I usually write about.