Social Media Marketing could be one of the best ways to promote and expand the reach of your cryptocurrency project. In this guide, we focus on the top three possible ways in which social media advertising could help your platform.
Advertising helps you find new users, increase their engagement and also promote your brands, among other things. Over the last few years, we have seen how crypto projects have relied on social media advertising on different platforms.
Top 3 Ways Social Media Marketing Helps With Your Crypto Project
There are three main ways in which social media marketing could help you, and we discuss them in the next three sections. Every single project has different needs and they would require unique solutions from advertising companies.
The services you need would be determined according to what companies require. For example, if the goal is to increase the number of users of a specific platform, then there will be a focus on bringing new clients. If instead, a firm wants to create engagement, the strategies would be different; and so on.
These are the top 3 ways social media marketing and advertising help with your cryptocurrency project:
1. Reach New Users
Let’s start with reaching new users. It is definitely important for projects working in the cryptocurrency industry to attract new users. One of the ways to do so is through social media advertising.
A project that has been built thinking about users cannot expand without a proper marketing campaign. Who will know your platform if you do not promote it online? Social media networks have been very useful to increase user engagement and to bring new users to blockchain projects.
Although you might not need an endless advertising or marketing campaign, it could definitely help your cryptocurrency project to start offering its services to new users. In the beginning, you will realize that there are new users joining on a regular basis. You should be able to keep them later without the need for advertising.
The social media marketing and advertising company would be in charge of determining how to start the campaign and which networks to use. Twitter is one of the most valuable social media networks for projects that want to start offering their solutions to clients.
We are not only talking about users, but also about clients that would regularly purchase your products or services.
Understanding which is the audience you want to target and who could use your services is also something that would be in charge of the advertising agency. You would only need to provide some details and information about the project and your preferred audience.
2. Increase Engagement
Cryptocurrency advertising companies are also very useful for those projects and companies that want to increase user or client engagement. Engagement is very important for crypto projects that are starting to grow or that have recently released new features or solutions.
Social media engagement is one of the easiest ways that companies have now to communicate with their customers. This is not something easy to do and the advertising company helping your crypto project will be in charge of defining a clear engagement strategy.
With social media networks, it became easier than ever to communicate with the public. Individual users usually have the same level of impact that a company could have on social media. This is why communication becomes something in which there is not just one party involved, but two parties.
Customers and users will be paying attention to what you are sharing with them on a regular basis. These users engage several hours a day with social media networks and you should use this space to create the necessary engagement.
[See related post: Six Effective Ways How To Get More Engagement On Instagram]
When you engage as a cryptocurrency project with your audience, you allow users to understand how your platform works or which are the services you are offering to them. Increasing engagement is also very positive to expand the knowledge of your solutions to all the social media networks where you are promoting your services.
Likes, comments and other types of native engagements will be key for the growth of your project or business. Take into consideration that engagement in social media is usually more difficult to get than other types of advertising campaigns. This is because it requires users and customers to make an action (put a like, write a comment, etc).
Despite that, social media engagement will be a key thing to expand your project and become recognized on different platforms.
3. Promote Your Brand
If you want to promote your cryptocurrency project on social media, there are many different things and strategies that the social media advertising company you work with would help you achieve.
By promoting your brand, social media advertising will help people associate your name and project with terms, situations and emotions. Social media advertising that would help you promote your brand is key for your cryptocurrency project.
Social media networks make it easier for companies to get their brand promoted across different platforms in very short periods of time. You will have to provide the company you work with valuable data and information of the target audience, your logo and more.
Expanding your brand in social media networks would also be very useful to generate engagement as well. You do not need to focus only on one of these things but you can already have many other benefits for your cryptocurrency project to get known all over the internet.
At the same time, it is not enough to have a strong team behind your initiative. Your crypto project should also know how to explain how the brand helps the entire cryptocurrency and blockchain ecosystem. This is something that you will have to work on if you want to get your brand promoted as a crypto project. It does not matter if you are a cryptocurrency token, a blockchain network or a service provider.
Finally, all these social media advertising strategies will help your crypto project as long as you do things correctly. Focusing on serving your clients is a must. Using social media helps you get known, but it is not the only thing.
[Recommended reading: How To Build Your Brand On Social Media]
[Images – Main Photo by Worldspectrum from Pexels; other images, graphics or videos are from their respective websites and/or social platforms]
Damyan Diamandiev is a young digital enthusiast. Damyan has been helping businesses since 2012. His expertise is strongly related to campaign management, marketing automation, sales funnels & CRO, SEO (on-page and off-page), CRM management, transactions and client management and dispute resolution.