As a digital marketer you have to adjust to the continuous changes and trends in the marketing landscape. Blogging has been an ongoing marketing strategy over the years, but recently it has changed. It is vital for every business; you should have a blog, whether local or online entrepreneurship.
SEO describes various ways you can boost traffic on your website, the simplest way to achieve this is through creeping on the first page of Google. However, there are millions of websites; thus, adding a few keywords might not get you on top straight away, especially for startups with a lot of competitors.
Increasing traffic to your website can be a long process; however, there are many ways you can improve your SEO, like blogging. This article discusses the Top 6 Ways Why Blogging Is Good For SEO.
1. Blogging Builds Trust With Your Potential Customers
More than 60% of potential customers connect with a brand after reading the content. Building trust plays a significant role when it comes to generating sales. There is the tendency of people to believe in written information, and it assists in building trustworthiness in business and brand. Ensure you write enlightening blogs, readable and free of errors; this strengthens conversations with the target audience and existing clients.
Keep your website up-to-date to build more trust; taking up to 3 years before updating information means your prospects are getting incorrect content, or the company might have gone out of business. The frequently you update your content, the more clients will trust it.
Google also trusts your website more when you update it regularly, and search engines provide users with current and relevant information, not incorrect or outdated content. Publish blog posts frequently to show Google you are active instead of editing your homepage. Posting new blogs now and then will excite your visitors and make them return every month for your latest blog.
2. Blogging Attracts New Customers
Publishing accurate and relevant content and blogging is a powerful tool in increasing traffic to your services and websites. When SEO strategies such as titles, keywords, and meta descriptions are included in a blog, it effectively increases business visibility.
Additionally, each blog you post creates a new page for the website, significantly improving search engine optimization. It provides various search engines and Google reasons to revisit the site and identify further information for indexing.
Remember getting people to revisit, interact with and share your site is the primary key to create and execute a successful SEO strategy for your SaaS business. Blog posts help form connections with new customers and build up trust with Google. Blogging will make you start observing organic growth in your website visitors via shares with friends and relatives; this will lead to an increase in sales even without that top spot on Google.
[Recommeded reading: How Businesses Can Boost Their Sales Via Blogging?]
3. Blogging Maintains Your Marketing Strategy And Relevant Content
Marketing products and services can be challenging, especially in a competitive business environment; this is where blogging gets in the picture. It assists in the graphical presentation of the business, which makes the target customers or existing clients remain interested in your products, thus promoting your company.
You can promote videos, photos, interesting facts, and podcasts via your blog. It will be helpful to content prospects, during its crucial time for your website. However, it would be best if you always remember to maintain the quality of your content.
4. Blogging Helps You In Advertising
Researchers state that about 80% of businesses opt for advertising through various blogs rather than using the common “buy one get one.” Clients are also used to conventional advertising and commercials, thus creating creative ways to your products and services to the modern business environment. Blogging is one of the innovative ways of advertising your business.
Ensure you have a good blog with frequent posts that are enriching and easy to read to make people want more. It will make people come back after a short time to read your next post. The users might even decide to share your blog if it’s interesting.
In return, their friends might opt to read it after opening the link shared on Instagram or Facebook.
The good thing is that they might decide to sign up for your newsletter, so they get a notification for your next blog. That way, you get more clients and grow your business.
5. Blogging Promotes Creation Of Community Around Your Website And Company
Blogging is an ideal technique for maintaining and spreading information about your products and services while creating a long-lasting bond with potential and existing clients. Sharing blogs through social media platforms such as Facebook and Twitter will help communicate to a bigger audience, thus creating a community around your post. Also, it will offer your business insights and own views.
When you start blogging, you will witness the level of traffic it can bring when you share content on social media. In addition, it brings new visitors to your website, thus growing your customer base.
Publishing a monthly blog post will increase the chance of people spending more time on your website. Also, the number of those revisiting the page will rise. The impact will notify Google that your site provides the audience with relevant content they are searching for. As a result, you might observe that your website is ranking higher and higher.
Longer blogs might seem more successful in building a community around your website; however, you must ensure they are engaging, informative, and exciting to make people read through the whole post.
6. Blogging Builds Great Influence In A Specific Area Of Interest And Develops A Figure Authority
When it comes to marketing in business, no strategy can go beyond reputation. Blogging has proved to be a vital investment in acquiring a good reputation as it especially enables sharing of unique ideas with your target audience.
Conclusion
In the current digital error, it’s hard to underestimate the importance of blogging for brands and businesses. Creating trust in your customers is a crucial pillar in the development and growth of your business. Even when using creative tools for branding and applying a profitable digital market strategy in place, nothing can replace blogging.
A blog post is an effective tool that drives traffic to your website and helps grow an audience. It generates new leads and prospects for your business.
[Note from the Editor: If you want to learn more about Blogging and SEO have a look at our Blogging articles here.]
[Images – Main Image by StartupStockPhotos from Pixabay; other images, video or graphics from their respective websites and/or social platforms]
Mike Khorev is a lead SEO expert at Nine Peaks Media a B2B SaaS SEO agency that helps software, IT, technology, and startup companies rank on the first page of Google. Mike offers expert advice on optimizing your company website the right way through performance-based on and off site SEO, inbound marketing, conversion rate optimization, search engine marketing and many other online practices.