Business advertising through Facebook has been the trend over the past decade. All calibers of people in business, starters and veterans, small business marketing, and big businesses meet on Facebook, each drumming support for their products. It is important to note that as per statistics from Socialbakers; about 92% of marketers prefer to use Facebook rather than other social media platforms for business advertising.
The advantages are more visible as Facebook has more users than any other social media platform. The users are well distributed across the globe, and more importantly, one can isolate the group of people they are advertising in the ad.
So, do you know how to advertise your business via Facebook? Here are some ways to promote a business.
1. Retargeting Your Clientele
They say that the key to acquiring proficiency in any field is repetition. And the same applies to business promotion. The need to engage your clientele over and over again is the number one way to go. Part of the features on Facebook allows you to filter viewers of any content that you upload.
Business advertising through Facebook requires that you go back to those people who have a higher chance of checking out your ad. For instance, people who have subscribed to your Facebook page and people who already viewed a similar ad previously. You can filter them in before uploading the ad, and possibly ask them to share. That way, your ad gets the momentum that you never thought it would.
2. Video Ads Are Better
Right now, all over the world, videos in business advertising modules are better than the written word. That is why even over television channels, business advertising goes for celebrities to do promos for them. While advertising through videos, it is easier to appeal to people better than when they are reading a text.
A while ago, there was controversy over posting videos and their sizes on Facebook, but that was amicably solved. Marketing for small businesses requires smaller video sizes. You hardly even need a business advertising vixen for that matter, but if you get one the better. A simple promo with catching content, preferably some jokes, always works.
This business advertising module has been reported to have positive developments for users over time.
3. Use Different Ad Types
Business promotion via Facebook is like an insurance cover; you never vest all your efforts on one front. There are many users on Facebook that would probably want to know about that product but are forced to stay aloof by some factors. Make sure your business advertising technique reaches them via other channels. Post a picture on the feed and ask them to respond.
The baseline is to figure out the mode of business advertising that gets people talking about a product. If you are coming up with your method, as long as it is doing the trick, go with it. Be an unstoppable force in business advertising and let the rest follow your lead.
4. Channel Your Circle Into Marketers and Buyers
The clientele on Facebook now is diverse. Business advertising will get you at a cross way as to who to put where and who not to. Most online marketers usually have the right business promotion ideas but the wrong execution plan. The wise men of old said that one should never risk everything on one endeavor.
As well, make sure you classify your circle of friends and followers well. You can directly introduce some to your business advertising and others that you have to do so in steps. Be patient with them, and consistently, you will have them where you want them, advertising your business.
5. Test Your Ads
Not all business advertising promos are winners. Some do not score as well as the rest. It is not news, and it happens all the time. If it is your first time of marketing for a small business, you cannot afford to be demoralized by an ad that did not score so well. There is always a learning curve to a thing, and with time, you will make competent business advertising personnel.
Once you make your ad, you can always test it to see how people out there in the circles receive it. That way, you will know where you are possibly not making it and where you should cut. After a couple of ads, you will be the script to read.
6. Placement Of Your Ad
The way and where you post your ad matters a lot. It determines the number of people that are going to interact with it. The best way to advertise your business is to let the ad flow in all directions that it can. The features on Facebook allows sharing through Facebook to other social media platforms, such as Twitter and Instagram.
Open all the channels for your business advertising campaign. The rationale behind this has been the level of engagement in other platforms such as Instagram for business advertising.
7. Relevance Versus Frequency In Business Marketing
These two are the only measures that an ad, in business advertising can be assessed by. Facebook determines the relevance score. It shows you how relevant your ad content is to the viewers. That alone determines how much people are likely to pay attention to it.
Frequency score, on the other hand, is an expression of how many times an individual Facebook user views your ad. In business advertising, frequency should be maintained low, at an average of about 1-2. Relevance should be high. If you are keen to learn how to advertise your business, these two scores are an essential factor to consider in business advertising.
8. Focus On Mobile Content
Almost all Facebook users use mobile phones. Very few of the users use computers for their login. Whenever you are making an ad for business advertising, ensure that it will be visible on mobile phones. Ads meant for desktops may not always appear on mobile phones. However, those implied for mobile phones will appear on desktops. Business advertising on Facebook needs that clarity.
Conclusion
Since people have resorted to Facebook business advertising techniques, there are many unexplored potentials there. The gap is still full. Some of the advertising personnel are still young and trying to understand the question; ‘What is advertising in business?’ Overall, a closer look at those tips will give you a competitive edge in the advertising industry.
Are you familiar with any other tips that you use for advertising on Facebook? Kindly let us know.
[See related post: 4 Important Advice When Doing Facebook Advertising]
[Images – Main: Photo by Ifedolapo Oluwamogbiele on Unsplash; Collagen Photo by Godisable Jacob from Pexels; other images from their respective websites and/or social platforms]
Thomas Glare is one of the earliest writers to craft pieces on the importance of social media in the world of marketing. Having been in this business for quite some time, he has morphed into one of the authorities whose opinion on social media advertising comes second to none. His passion is the development of mobile apps for business.