Instagram with all its features and ease has enabled businesses to actively promote their services, and products. The app is a vital social media platform allowing businesses to promote themselves through various interactive means. Be it video, reels, or images, Instagram is a tempting platform for business marketers.
In this blog, you’ll look at the various top Instagram trends that businesses should follow in 2022. With this blog, your business can remain at the top and will allow you to create content that’ll maximize your reach on Instagram.
Why Should A Business Be Aware Of The Latest Social Media Trends?
A business should be aware of the latest trends as it’s based on trends that the social media platforms suggest content to individuals. Therefore, a trend can change with time. However, what remains constant is to provide value or entertainment to your audience.
For example, have a look at the table given below.
From this data, one can see the increased engagement rate with Instagram reels in comparison to a normal Instagram video. It’s because of the rising trend of reels as they are becoming more popular with Instagram users and hence the engagement of a specific type of content increases.
It’s because of this reason a business should be aware of the trends. Yes, any content, that’s possible on Instagram can be created but if a business is aware of the newest trends they can capitalize on the trend and hence, maximize their engagement, reach, and above all profits.
Therefore, it’s much better to create posts that are trendy and can reach as many individuals as possible. Hence, even for businesses, it’s essential to be aware of the cutting edge trends of a social media platform if they wish to achieve positive returns from their social media endeavors.
The Top Instagram Trends Of 2022 For Business
Any business needs to be at the top of the trends on any given social media platform. Here are the top 3 Instagram trends for 2022 for businesses and ventures:
1. Instagram Reels Is The Top Instagram Trend Of 2022
An Instagram format launched to compete with TikTok, Reels is a short video format that allows users to create small, interactive videos. With an increase in demand, Instagram aggressively pushed Reels, and currently, they’ve become synonymous with the platform. A business can create an engaging Reel by following this step-by-step process:
- Open the Instagram camera and choose Reels.
- Then, upload video footage from your phone or hold the record button to capture a video.
- On the side of the Reels menu, you can use Reels tools to add music to the video, set the timer, etc. Keep in mind that the maximum time a reel can be recorded is 60 seconds.
- You can set a timer before the recording starts. With the right effect set, you can start recording and add more effects while recording a Reel. Once the recording is done, you can add text, stickers, and drawings.
- Share your reel.
Remember, the Instagram Reels is a mobile first format with the recommended ratio being 9:16. You can even use analytics to track the success of reels. It shows plays, likes, comments, saves, shares, accounts reached, etc.
2. Ease Of Putting Out Products With Instagram Shopping
The pandemic has given a sharp boost to the E-commerce habits and with that surge, Instagram Shopping took the center spot. Instagram Shopping allows businesses to display their products, and buy directly from the app rather than directing them to the website.
It’s predicted that the social commerce market will reach a whopping $80 billion by 2025. With products that can be easily marketed, businesses can be rest assured to put their products out in front of their target audience.
Want effective practical steps to set up your shop on Instagram?
Then, follow these ten measures:
- Firstly, your business should comply with the Instagram Shop requirements. It can include having eligible products, agreeing to the Instagram merchant agreement, and commerce policies. Simply, agree to those terms and move to the next step.
- Change to a business account, if required. With a business account, you can add necessary business information such as phone number, link to the website, operating hours, and more.
- Now, connect your Instagram page with Facebook.
- Go on Edit Profile on Instagram and then choose Page in Public Business Information.
- Select Facebook pages that you’d like to connect to.
- A Facebook page is required. If you don’t have one then simply create a Facebook page.
- Now, upload your product inventory and its descriptions.
- Finally, submit your account for review. It should take a few days for the review process to complete. Simply go to Settings and sign up for shopping. Finally, follow the steps to submit your account for review.
- Once the account gets approved, go to Settings, then Business, and then Shopping.
- Select the Product Catalogue and finally hit on Done.
Hence, as a top Instagram trend, Instagram Shopping must be utilized by businesses today.
3. Utilize On Influencer Marketing
It’s the creator’s land on Instagram. So, to influence the audience it makes sense that companies collaborate with influencers and promote their products and services. Instagram now has Collabs and Branded content ads that are making it easier than ever for a business to collaborate with influencers.
With the help of these tools, brands, and content creators can find one another and then collaborate. Collaborators can even send messages to one another. Before reaching out to influencers, there are some key points you should keep in mind:
- Analyze your goals and try to determine your target audience.
- Understand the rules of influencer marketing and accordingly compile a list of influencers.
- Conduct research
After this, you can reach out to influencers, collaborate and create content. Therefore, Influencer marketing is again one of the top Instagram trends of 2022.
Takeaway
By following the top Instagram trends in 2022, a business can easily generate leads from social media platforms such as Instagram. It’s vital to stay ahead of the trends to generate meaningful conversions on Instagram. By following the measures mentioned in this blog, a business can achieve incomparable results on Instagram and thus, direct their business for success.
[Recommended reading: Who Should My Business Follow On Instagram?]
[Image credits – Main Bild von Ryan McGuire auf Pixabay; other images, videos, infographics or screen prints are from their respective websites and/or social platforms]
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.