Think Truth Social is just politics? Think again. It might be your brand’s next best move. Launched in 2022, the platform initially served as a platform for open, uncensored speech. But it’s quickly grown beyond that.
Today, you’ll find people talking about business, lifestyle, tech, community news, and more. For marketers, this means an opportunity to connect with a passionate and engaging audience, without needing to address sensitive political topics.
Why Should Marketers Care About Truth Social?
If Facebook and Instagram are packed and noisy, Truth Social feels more like a focused conversation. Truth Social platfom offers a unique channel for businesses and brands that want to stand out.
Here’s what makes it stand out:
- Low Brand Traffic – High user attention for you.
- Users Actually Engage – People comment, share, and spend more time reading.
- Entrepreneur-Friendly Crowd – Many users support small businesses and value independence.
In short, if your brand thrives on real talk, not just likes and filters, this is your platform.
Create A Profile That Builds Trust from Day One
Before your first post, make sure your profile tells people who you are and why they should follow you.
Here’s what to focus on:
- Profile Picture – Use a clear brand logo or a sharp, friendly photo. It’s your digital handshake.
- Bio – Keep it short and specific. Show what you do – brief and honest.
Example: We roast bold coffee for entrepreneurs | Family-run | Weekly deals! - Website Link – Don’t forget to add your website so users can explore more.
- Username – Keep it simple and brand-friendly. Make it easy to remember and search.
- Banner Image – Use this space to highlight a product, a current offer, or just make your page stand out.
Posting Content That Actually Works
You don’t need filters or trends to stand out on Truth Social. People on this app care about real talk and helpful content.
Here’s what kind of content performs best:
1. Educational Tips
Teach something useful.
- “How to get rich, bold coffee without leaving your house”
- “Smarter, cheaper ways to build your business.”
2. Behind-the-Scenes Moments
Show the human side of your brand.
- Share your workspace, team moments, or how you make your product.
3. Truth Social-Only Deals
Offer something special to your followers.
- “Today only: 10% off for our Truth Social fam!”
4. Shoutouts from Customers
User-generated content builds trust fast.
- “Thanks @SarahBakes for these cupcakes made with our new baking kit!”
5. Polls & Fun Questions
Spark conversations with simple questions.
- “Hot coffee or cold brew – what’s your early-morning fix?”
Grow Your Audience – Without Spending On Ads
Truth Social rewards real content, not just trends.
Here’s what to do:
- Post regularly: Stay active by posting 4 to 5 times each week to keep your audience engaged.
- Engage with others: Comment, like, and share posts that relate to your brand.
- Smart hashtags = better reach: Use 3 to 5 relevant hashtags so more users can discover your posts.
Example: #EntrepreneurLife #CoffeeTime #SmallBusiness. - Follow people: Follow users who match your target audience and interact with them.
- Host giveaways: Partner with other small businesses to create simple giveaways (like “Follow us and comment to win!”).
How To Stay Brand-Focused (and avoid politics)
Truth Social may have started with political buzz, but that doesn’t mean your brand needs to get involved. Unless politics are your business, it’s best to keep things neutral and focused.
Here’s how to keep it clean and professional:
- Focus on your products, services, and customer stories.
- Avoid commenting on political news or trending topics.
- Use positive language – focus on community, growth, inspiration.
- If someone tries to drag your post into politics, stay polite or simply don’t respond.
Remember: Your goal is to build trust, not start debates. Stay focused, stay professional.
How To Track What’s Working On Truth Social
Truth Social doesn’t have fancy analytics yet – but that’s okay.
You can still measure what matters by checking a few simple things:
- Follower Growth – Are you gaining new followers each week?
- Engagement – Are people liking, commenting, or sharing your posts more often?
- Website Traffic – If you added your site link, is it getting more clicks from Truth Social?
- Sales or Inquiries – Are your Truth Social promos leading to actual results?
Use a free tool like Bitly to create short, trackable links and see exactly how many clicks are coming from the platform.
You can also:
- Join relevant groups such as “Small Business Owners” or “Fitness Enthusiasts”.
- Share tips, answer questions, and gently introduce your brand when it feels natural.
Over time, this helps you earn trust and loyal followers – something you can’t buy with ads.
So, Is Truth Social Right For You?
Truth Social isn’t just “another” social media platform. It’s a space where people want honest conversations – not just polished posts and flashy ads. If you’re a small business owner, creator, or marketer who believes in showing up with value and building trust over time – this platform is worth your time.
Just keep these three things in mind:
- Be consistent – Show up regularly.
- Be professional – Treat your audience with respect.
- Be real – Skip the fluff, and talk like a human.
Honest brands perform better than noisy ones. They’re the ones that listen, share real stories, and build something meaningful.
[Recommended reading: How To Leverage New Platforms And Features For Brand Growth In 2025]
[Image credits – Main Image by Gerd Altmann from Pixabay; Growth Graphic by the author, other images are from their respective Truth Social accounts]
Krunal Soni is the founder of Thrillax Private Limited and a digital marketer with 20+ years of experience. He helps B2B brands grow through simple, trust-driven strategies that deliver real, lasting results. In a time when platforms are shifting and attention is hard to earn, he believes building real connections -on any channel-is what truly drives growth. When he’s not deep into SEO or content planning, you’ll find him simplifying ideas over a cup of chai-and mapping out the next big move.