Over the last couple of years, SEO has become an integral part of digital marketing. However, most site owners are oblivious to the fact that social media and SEO closely work together. Failing to incorporate social media into your SEO strategy will not see you achieve the best results. Social media has a significant influence on the way users uncover or share your content; therefore, there is a need for site owners to invest in it. After all, there are billions of social media users and creating a social media presence could greatly impact your site’s rankings. Here are some ways in which social media can affect SEO.
Social media sharing can lead to link building
One of the impacts that social media has on SEO is that it can help in link building, which is, of course, a positive thing. When search engines such as Google and Bing are ranking sites, link building is a crucial factor that they look at. Unlike in the earlier days when site owners use to rely on other tactics to bring high-quality links to their site, they greatly rely on social media these days.
How exactly do they achieve this?
By creating highly relevant and original content. When your site or social media platform has quality content, people can share it on different social media platforms, increasing its visibility. Through sharing, search engines get a clear grasp of the sites that post credible content, making them rank such sites higher.
Moreover, when you post original and quality content, other content creators or bloggers can identify your site. And when they link to your content, your site will most likely rank higher on search engines. For the best results, you need to create healthy relationships with bloggers or content creators.
Social media could boost brand awareness
According to reports, Facebook had over 2.20 billion monthly users in the first quarter of 2018, while Twitter has approximately 335 million users in the second quarter of 2018. These are worldwide statistics. And as you can see, there is no way your brand will not get noticed when you have a social media presence. The only huge task that is left for you is creating original content that will easily engage with your followers. It is also advisable to post often so that you can make your brand more noticeable.
Social media helps to improve your visibility. You cannot compare it to the earlier days where site owners and digital marketers had to reach their target audience through websites they thought the users would be browsing. When it comes to increasing your brand exposure, you have to be an active user.
Additionally, you have to create a presence on all the social media platforms and ensure to keep up with the new trends. Users will want to interact with your brand more when you continually engage with them, and you could do this by starting discussions. By doing this, users will recognise your brand more, which will ultimately give you higher search engine rankings.
It contributes to faster indexing
If you have been dealing with SEO for a while, you are aware that search engines greatly consider the content that is shared across social media platform. It indicates that you post high-quality content, making your site a credible source for research. Also, keep in mind that the more quality links your site has, the faster search engines index your site, boosting your rankings. Social media plays a key role in bringing more links to your site within a short period.
As a result, social media could help in faster indexing of your content. How? Social media platforms are a modern way of communication, and it is where billions of users engage with each other. Therefore, when you have credible content, the chances are that people will share it much more. And the more your content is shared, the faster and easier the search engine bots will find your content. However, it does not mean that because you post on social media that your content will be indexed much faster. No. It is dependent on the shares or retweets that your content gets, and the time span of sharing this content.
It could help you identify content that engages more with your audience
It is every site owner’s ambition for their site to appear at the top of the first page on search engines. This, however, cannot come to reality if you fail to implement the right SEO practices. And social media is a vital component of this strategy. How? It helps you identify the content that engages better with your target audience, allowing you to tailor it accordingly.
There are a lot of sites today, and those in the same industry keep trying to outrank each other. It might be hard for you to get ahead of your competition if you don’t know the content that works best with your target audience.
You may create content on your site thinking that it will perform well, but when you bring it on social media, it disappoints you. With social media, however, you can identify the content that grabs the attention of your audience. Furthermore, you can create more content like that on the social media platform that has more of your target audience. When you can engage with the relevant audience, there is a high likelihood for your site to get higher SEO rankings.
Social media profiles usually rank in search engines
When users want to find something online, they look for it using search engines, with Google being the most popular. When users key in the name of your business in Google, your social media profile will most probably show up after your official website.
Well, that is if you have already established a social media presence. When your online business can rank your social media profile(s) on search engines, it might have excellent SEO rankings, plus you are bound to get more traffic to your site. And the more your site’s visibility, the higher your ROI, plus you can outrank your competition.
Conclusion
Social media is essential when it comes to search engine optimisation, and failing to include it in your strategy could have serious consequences for your site. The number of social media users continues to increase now and then; therefore, social media will most likely play a huge role when it comes to SEO rankings. This article has mentioned some of the ways through which social sites could affect SEO, and it would be wise if you tried some, if not all of them.
If you are looking to confirm whether these strategies have worked for your site, you could visit https://serpbook.com to ascertain your site’s rankings.
[Main image: Pixabay by Geralt]
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Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.
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