If there’s one media that’s evolved tremendously in the last couple of years, it’s the social media and the digital marketing field in particular. COVID19 has redefined the world economy, and the traditional shopping routine we’d been adjusted to for so long followed suit.
In 2021, the couch or bedroom is a totally legit (and cosey) place to replenish our clothes or even vegetable supply. If there’s one lesson COVID19 taught us, it’s definitely, ‘stay home, stay safe’ (thank you for that, world pandemic). However, did you take a moment to observe the new circumstances and see if you could benefit from those business-wise?
If the answer is yes, then the second step is figuring out the ‘how‘.
Every Change Holds A Great Opportunity
The new reality made businesses and brands realize how important setting up a prominent social front is, especially at harsh times when the world is under a pandemic attack. A most notable example of a marketing app that even the latter won’t stop its development is TikTok. Initially, the app’s primary use was entertainment. By now, the app is a renowned platform that fully understood its impact. The fact that it launched TikTok live as another means of promotion further emphasizes this.
When The Tides Turn
The thing is, in such a thriving platform that wears two hats – being an entertainment hub for one and a fertile marketing ground for another, the competition is quite stiff. Since trends come and go, people won’t stop searching for the next revolutionary idea that will finally grant their videos the long-desired viral crown (even for a few moments), thus getting more TikTok followers than ever before.
To make these plans see the light of day, though, one must understand the app to the core; this article will help you erase a few questions about TikTok marketing.
Posting Consistently Is The Best Policy
First of all, a solid starting point for any new TikToker looking to establish a dominant presence on the platform (and fast) is to upload at least 3 videos daily. This is the ultimate way to get the app’s algorithm to notice your activity and cast its ‘magic’ in your favor. By ‘magic’, we refer to the app promoting your videos from its end, getting many more people to watch them this way.
We know how tiring and time-consuming creating high-quality content is. To make this process more efficient, you can batch-produce a handful of videos each time, thus covering a few days in each ‘catch’. However, since trends or challenges could become irrelevant in the blink of an eye, you might want to think of another alternative to produce evergreen content that will enjoy a long (and happy) shelf life.
Finding Inspiration When Your Imagination And Creativity Fail You
Since TikTok is such a demanding app, it’s natural that we’ll run out of ideas for new content every once in a while. Don’t let the fatigue wear you out because there’s a way out.
For one, you could research relevant hashtags in your niche; they’ll catch you up on the most trending videos out there. Don’t underestimate hashtags whatsoever because simple hashtag research will help you become exposed to a ‘role model’ content that’s already proved itself and only waits for you giving it a never-seen-before, unique adaptation. Furthermore, by adding hashtags, you increase your videos’ exposure rates significantly.
Who knows, one of these days, your content will finally appear at the head of the search results thanks to using these hashtags. If you come across an excellent video but don’t have the time to upload your take on it just yet, you can save it in your favorites and get back to it later.
A Word Of Warning
We’re sorry to disappoint you, but just like Rome wasn’t built in a day, the same is true for becoming TikTok sensations. So far, we have only covered the DO’s in TikTok marketing, but here’s another one that’s for you to decide whether it’s a DO or DON’T DO.
The Fake Engagement Trap
Before outlaying the final noteworthy (yet somewhat ambiguous, you’ll soon understand why) TikTok promotion strategy you should be familiar with, here’s an introduction.
Disclaimer: The perks of the following doesn’t get as close to the boons of organic promotion whatsoever. If you choose to apply this promotion means nonetheless, it’s recommended not to go ‘all-in’ with it and neglect organic promotion altogether, but find the balance instead.
Our team also calls this method ‘the last resort’. If you’re not familiar with this phenomenon just yet, many brands in all scales and fields use third-party sources to fix up the different engagement metrics of their brand’s page. Breaking news: they don’t amount to much at the end of the day but rather put your page’s credibility in a tight position for displaying suspicious likes:followers ratio, for starters.
Why Fall For Such A Questionable Practice In The First Place, You Wonder?
As surprising as this might seem, numbers matter a lot even in 2021. Therefore, the heart icon of likes is still amongst the most potent triggers out there to get people to watch your videos (potentially further increasing those numbers, thus spinning the wheels of this vicious circle again and again, but we’ll save this topic for another day).
Putting your business page in the hands of third-party sources could be either a blessing or a curse. Since there’s no second chance for making a positive first impression, you should carefully review your situation and consider all the options available before making a final decision. Probably the best question you should be asking yourself on this occasion is; are you truly willing to take this risk?
Summing Up
Fortunately, as opposed to the last promotion and controversial method, this article offered other reliable strategies to apply for taking your TikTok business page to the next level. Blending hashtags in your videos and posting content regularly are go-to techniques among celebrities and influencers alike; prepare to behold your videos generating terrific results once you’ve applied these yourselves.
[See related post: What Is TikTok And How To Use It For Your Business?]
[Images – Main Photo by Monica Turlui from Pexels; Hashtag Infographics by author; Mailbox: Alamy by Kris Olin; other images from their respective websites and/or social platforms]
Yuval is an ESL teacher whose position never felt right for him. The love for English constituted a guiding light for him to keep looking for the path that would fit him the most. Yuval is a content writer at SEOMADEZ, a company that manages Tik-Boost; a reliable provider that will power up your social presence with likes and followers.