SEO (Search Engine Optimization) is the process of improving a website in ways that help it rank in search results when someone searches for specific words or phrases.
Just think about how you usually search and find the information you need on the internet: how do you google when you are searching for the best offers for the summer holiday or the better TV? When you google, for example, “The best beaches in Greece” it will show you results based on what it thinks will be the most helpful information to you according to your keywords.
There is no doubt: SEO is one of the crucial parts of every marketing strategy. If you’re a business owner, you’ve probably been told that you should utilize SEO, and if you have your own marketing team, they’ve probably told you that more than once.
In this article, we’ll talk about why SEO is important, about the role it plays in marketing, and top benefits that are helpful for any marketing team.
1. Organic search is usually the main source of website traffic
Organic search is an essential part of businesses’ website performance.
Google is the most visited website in the world. If you are a marketer, you probably know that Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, and others, but that doesn’t mean that all search engines don’t contribute to a websites’ visibility. The main reason for Google’s success is that it owns about 75 percent of the overall search market.
As a leader, it’s logical that having guidelines are important to follow. After Google, YouTube is the second biggest search engine.
The majority of the world population that has access to the internet is visiting Google at least once a day if Google and other search engines see your website as a trusted resource it will be always good in your websites’ favor. Quality SEO and a high-quality website will take your brand at the top of the search results.
2. Quality traffic will be targeted
Unlike traditional outbound methods, like calling, emails, and interruptive (and sometimes even boring) ads, SEO has a great advantage as an inbound marketing strategy.
Let’s be honest: many consumers find ads and aggressive marketing annoying and interruptive, and it’s often true. SEO marketing is on the other hand more consumer-friendly.
A website with a quality SEO marketing strategy will help you to get all the information you need with helpful resources rather than interrupt you with some commercial while you just want to listen to your favorite song.
With that kind of strategy, users will be more interested to spend some time researching your website/brand and informing themselves and after that, they’ll be more likely to find you on their own and go directly to your website.
With that kind of strategy, users will be more interested to spend some time researching your website/brand and informing themselves and after that, they’ll be more likely to find you on their own and go directly to your website.
If you try to attract users who are anyway looking for information related to your business you’ll be more effective in building your quality target audience.
One more thing: many users, while searching, are thinking about the purchase – so it could be a potential sale and lead.
3. SEO will give credibility and trust to a business
Every successful SEO marketing strategy as the main goal has a solid foundation for a stunning, effective, and proactive website with an excellent user experience that is easy to discover in search engines. Speaking of all these aspects, there are many elements included that are essential for establishing authority and credibility in search engines.
Some of them are positive user behavior, quality backlinks, optimized website elements, and user-friendly content, etc.
Digital optimization in most cases today doesn’t have such a powerful impact as an established authority in search engines. The main problem is how to earn users’ trust – as you know, it’s a long way and it can’t be done overnight.
Patience, quality content, and commitment as main SEO principles will gain the brand more effectively than any other marketing channel, and once customers see that your brand offers valuable content and products they will trust you on a long-time distance.
4. SEO is cheaper than any other marketing strategy
Of course, nobody can’t get anything for free, but compared to the other marketing solutions, SEO is relatively cheap in most parameters. With a good SEO strategy created by a good and proactive marketing team, any brand will benefit and prosper.
Of course, there are other factors that are important for any SEO strategy such as a good and optimized website with a compatible hosting package that will properly support the whole system.
Investment in a website and hosting should be part of a long-term success plan. Fast website and a good uptime are imperative nowadays, so if you are looking for a great and affordable hosting solution, read about Hostinger in WebsitePlanet reviews and choose your ideal package.
Remember, at the end of the day, SEO isn’t a marketing cost, it’s more like a real business investment that, once it is implemented, will be the solid foundation of success.
5. Once you understand SEO you will understand the behaviors of the Internet users
Well, it’s mostly true. The World Wide Web environment is changing on a daily basis, and it can be a challenge to be in step with the changes, but it’s completely possible with a good strategy and patience. Constantly working on SEO will keep you updated with all changes and let you to better know how the environment and users correlate and how to use it to be better than your competitors.
Conclusion
Establish a good SEO plan and working on a strategy is usually the biggest challenge for every marketing team. Starting from a beginning and developing a good strategy can be stressful because results can’t be seen instantly, but patience, a good plan, and a well-coordinated team are the recipe for success.
[Images – Main Photo by Fox from Pexels; other images from their respective websites and/or social platforms]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.