Email marketing is an integral part of how businesses and companies communicate with their audience. For around two decades, email marketing has been a primary point of touch between businesses and their clients. It is a way for them to share new products and services as well as keeps their customers engaged with their business.
However, with the advent of social media, email marketing has taken a back seat. But people still do use emails, and it is just email marketing that has taken the hit. So, what is the reason businesses aren’t receiving the same ROI they used to get from email marketing campaigns? What is scaring away their clients? In this article, we will discover all the reasons why clients aren’t responding to email marketing campaigns as expected. Let’s dive right in!
Here are 6 possible reasons why your Email Marketing Campaigns might be scaring away your clients:
1. You Are Not Framing Your Emails Right
Composing a good email may sound like an easy task, but it isn’t everyone’s cup of tea. If you have been getting a lot of unsubscribers on your mailing list, or your audience isn’t really engaging with your content, then there is a good chance that the content of your emails isn’t connecting to them.
There are various factors that indicate that an email copy isn’t written well. Your writers may not be sharing the right content or using the right words. Having chunks and chunks of text in the email can also easily put off the reader. Plus, excessive text content can make the reader uninterested or suspect spam.
It is very important to give your emails a structure that increases readability. Always start with an interesting title because that’s the first impression that the reader will get, and based on that, they might not even bother reading the main content.
After the title, you need to make sure that the main text of the email is written in an appealing and engaging way. Break it down as much as possible. Use bullet points and short paragraphs. Keep the email succinct and polished. Add a few images and visuals to give it a well-rounded look. Make sure the email looks professional and non-spammy. You can seek the help of an email writer online to create a fresh, clear, and engaging copy.
2. Your Emails Look Like Spam
Email servers and apps often send your marketing emails to spam folders because they don’t look legit. Another reason why your emails might be going to spam is that you’re bombarding your audience with too many of them. In that case, the email servers or the audience themselves marks them as spam. Your customers might even unsubscribe from your list if you keep flooding their inboxes with irrelevant content.
If you’re sending too many emails, your clients may begin to become uninterested or annoyed. That is why t is very important to find that balance between staying in touch and spamming them. Make sure you’re sharing fresh content and announcements that the audience actually finds valuable instead of pumping out emails just for the sake of it.
3. You’re Using Too Many Images
Although including images in your emails make them more engaging, adding too many images can prevent the servers from loading them quickly. This means that your readers will have to wait until the email loads.
In today’s world, no one has the patience or the attention to even wait a few seconds for something to open their screens, which means they are likely to close it before even reading your message. Some email marketing campaigns make the mistake of sending one large image with all the information on it. Since most people check their emails on their phones first, the chances of high-quality images being loaded in time are low, and this kind of email scares your clients away.
4. You’re Not Keeping Your Emails Conversational
The easiest way to engage an audience is to write emails in a conversational tone. The briefer and conversational your emails are, the likelier they are to be read. With email marketing, you only have a few seconds to entice the interest of the reader. That is why you need to be mindful about not losing interest with monotonous and dry text.
Make sure you’re writing as if you’re addressing an individual instead of your entire mailing list. The more personalized and conversational the tone of your email is, the higher the chances are of continued engagement.
5. You’re Not Protecting Your Reader’s Privacy
The biggest reason why clients are scared away from emails from businesses is that they fear a breach of privacy. If they start receiving spammy emails from random emails after subscribing to your mailing list, they will not trust you anymore. It may sound obvious, but DO NOT sell or share your mailing list ever. Not only is it illegal, but it hurts your reputation for good. You can even face severe fines and lawsuits if you’re careless in protecting the email information of your client list.
These experiences are the reason why fewer people are subscribing to mailing lists of companies. For a long-term relationship with clients, you need to establish a relationship of trust and mutual respect. You can reassure your clients by always adding a line that mentions how you take their privacy seriously. Sending personalized emails is another way of building trust and running a successful marketing campaign. Another way to establish trust is to include a physical address in your emails, which also helps legitimize your business even further.
6. You’re Not Optimizing Your Emails For Mobile Users
If your emails are not optimized for mobile-friendly use, then that can put off your readers and might even push them to unsubscribe. If readers aren’t even able to access the content you share with them because it takes too long to load, then how will they engage?
Now more than ever, it is essential that your emails are fully optimized for phone use. This may mean that you use a single vertical structure for your emails with easily load-able images and many other such measures.
Final Thoughts
Email marketing is still a powerful tool for companies if they use it right. Consider hiring a professional email writer for the most engaging email copies.
[Recommended reading: 5 Effective Email Marketing Tips To Grow Your Business]
[Image credits – Main Image by ArtTower from Pixabay; Conference photo by fauxels from Pexels]
Dave Brown is a highly experienced content marketing expert who has been helping clients with digital marketing for many years. Not only is he determined to help businesses achieve their content marketing goals but he is also excited to take on new projects from a diverse range of industries.For reliable content writing services, reach out to him today!