Unlike other social networks, LinkedIn is designed for professional business connections. Users share their brand, experiences, skills, and education to connect or strengthen their professional relationships or organizations, find the right jobs or internships and even learn the skills they need in order to succeed in their careers and businesses.
Given that it is a business and employment-oriented platform that operates via mobile app and websites, it has millions of users with the same intentions. For that reason, you should do whatever it takes to refurbish your account in order to get a more robust audience insight. If that has been your worry, here are five strong strategies that will promote your LinkedIn account.
1. Keep Refining Your Profile
Your profile is the first thing everyone sees on your LinkedIn page. That first impression is a very significant tool to put you some miles ahead of your competitors. With that being said, you need to update your profile regularly. You can do that by:
Changing your profile photo
People do change in terms of looks. For that reason, you should upload a new photo when the old one doesn’t look like you look today.
Keeping your photo current makes your account look current. In other words, an up to date photo with a great version of yourself is a signal that your ideas are up to date as well. As a general rule of thumb, having your profile photos changed at least once every two years will help keep your LinkedIn account up to date.
Update your current position
Just like your looks change so is your employment position. Make sure that your title, company name, the duration you’ve worked for the company are up to date.
If you are just entering the workforce then including your educational background would be a great idea. This will not only connect you to potential clients but also recommend you to your alumni.
Update your relevant skills or company services
People develop skills as they go along with their daily work. Updating relevant skills on your profile will help the audience understand your strength and match you with the right opportunity.
Besides, if your account is to promote your business, you should maintain up to date the services of your organization. Accounts with up to date skills or business services are likely to have more profile views. Prioritize your skills or services in the order that pleases you and LinkedIn will do the rest. For instance, LinkedIn will stagger endorsers for your top services or skills. The more endorsers you get the more you improve your search ranking.
Summarize your experience, current location, and goals
This is a great opportunity to tell your story, who you are, your experience, what you are interested in, and your goals. All this should be summarized to not more than 70 words in my opinion. That should include your current location and personality traits as well.
2. Create An Effective LinkedIn Page
Your LinkedIn page should be readily available on the SERPs’ first page so that the audience may easily access it. The trick here is to optimize your page in order to improve your account SEO ranking. To achieve this:
Insert keywords
Keywords are what your audiences type in the search engine to find helpful results. People can search for information related to your business, or simply type a search that matches your qualification. Since LinkedIn pages are crawled by search engines, google will display up to 656 characters of your LinkedIn page keyword texts in its search result. For that reason, the right keywords to optimize on your page should be your key services or qualifications.
Share relevant content regularly
Keeping a steady flow of contents on your page will increase your followers’ engagement with your page and this increases your rank in google search. Post content that is appealing to the followers at least once a week. However, you should be warned that salesy content doesn’t perform well on LinkedIn. It is prudent to publish fresh ideas like thoughtful leadership in your organization.
Link to your page
Adding links to your page particularly links to your website improves your page ranking in the Google search. Adding a LinkedIn follow button to your website can turn your website visitors to LinkedIn account followers. See a working example below:
Consequently, you can add a LinkedIn page link to your email signature.
3. Engage Your Employees And Friends
Another important strategy in promoting your LinkedIn account is by engaging your employees. Your staff members will be your strongest partners in promoting your account since they have different friends. Encourage them to spread your services to those who could be interested in what you do.
Imagine when all your employees tag your page in all their updates! That would be a great boost to your LinkedIn page popularity. But if your account is employment-oriented, you may engage your friends.
The best part, there is a LinkedIn Elevate tool that will help your team or friends share content and promote your page without any hassle. This tool is automatic and it makes it easy to empower employees to share your LinkedIn account smart content in very simple steps.
LinkedIn Groups
Another crucial move is to sign a section of your staff to actively participate in LinkedIn Groups.
Click here if you want to join our Social Media Revolver LinkedIn Group. Such mini-communities form an important platform to promote your brand awareness through LinkedIn accounts.
4. Use Rich Media To Improve Engagement With The Audience
Visual contents always speak volume and most audiences are craving for them. unique images or videos usually stand out on feeds and this will make your LinkedIn account to get easily noticed.
For better media engagement on Linked In:
- Use 3 to 4 images in one post.
- Videos should be about 1 to 2 minutes with a sharp introduction to catch the audience’s attention within seconds.
- Use live videos if possible, they generate more comment on LinkedIn
- Use documents like PowerPoints or PDF’s
Recommended reading: Here’s Why You Need To Start Using More Video On Your LinkedIn Page
5. Mention Influencers, Companies You Admire And Engage Brand Advocates
Lastly, it is prudent to mention influencers or companies you respect and wish to associate with. However, these should not come from competing companies. Such influencers once @mentioned will reshare your LinkedIn updates to their followers thereby promoting your account. You should also be careful not to overdo it or else it will be flagged as spam.
In addition, you can take advantage of people who are driven to advocate for you by making them aware that improving your LinkedIn account following is a priority. Some of them might be willing to help out by posting about your brand to their network.
Try the strategies we have provided and see how many followers this will add to your LinkedIn account. The more followers you get the closer you are to achieving your goal. Feel free to share with us your progress.
[Images – Main Photo by Andrea Piacquadio from Pexels; other images from their respective websites and/or social platforms]
Sylvain Bailly is a blogger and digital entrepreneur passionate about learning and teaching ways to make money online, his blog smartexpertsecrets.com is designed to bring financial and location freedom through expert’s interviews and In-depth articles.