Looking to drive more traffic to your website but you’re finding it difficult to bring in readers? Learn how you can get more traffic to your blog in this post. This is probably one of the most frequently asked questions by new bloggers. There’s no magic formula to achieve this.
To reach more people, you need to follow up on some recommended practices and take a holistic approach to improve all important aspects of optimization best tactics. Here are some of the most important strategies you should take advantage of if you want to drive more traffic with your content.
1. Create Long-Form Content
Long-form content is articles with over 1,000 word counts and they go to great detail on a particular topic. There are many reasons why long-form content gets higher positions in search results.
- Lengthy articles will naturally have more keywords and as a result, will likely surface in search engine results compared to short-form content.
- Search engines are likely to feature long-form content as it covers a particular topic more in detail. Users will get more satisfactory answers in those content.
- Long-tail keyword searches go along well with long-form content
- Base on studies, people prefer to share them on social media or link to them because of their more detailed information.
2. Build Links Within Your Article For Maximum Results
To some extent, Google takes backlinks into account when determining your blog’s search engine position. Although it is not among the top-ranking factors, it still adds some benefits to your overall ranking.
To build links, you need to focus on writing quality content—posts that are beneficial for the users. Consider user intent in mind and you will get links naturally. There are various link-building ways to boost your blog’s authority.
- Guest posting
- Build links from outdated resources
- Publish ultimate guides
- Publish “Skyscraper” content
- Focus on creating value and not just the length
- Leverage public relations
- Build internal links
- Promote your content
- Get interviewed
The most common practice for many people is guest posting. With this, you have the opportunity to feature in top authoritative websites such as HuffPost or New York Times. I also accept guest posts on my blog Whatsdalatest. If you’re interested in reaching more people send me a niche-related article.
[See related post: 8 Ways To Get Great Backlinks For Free]
3. Write Engaging Headlines
Headlines matters if you are looking to get more click rates in search results. They can either make your post become a total success or a total failure. According to Delaware’s MWDG, statistics have shown that eight out of ten people will read a headline, but in the end only two of those will actually click on your blog post.
On the internet today, there are many articles discussing how to write impressive headlines but two of the most important thing you should always have in mind when developing a headline is to ensure you answer the question you pose with the headline and that your headline should be used to arouse the reader’s interest in something
There are many headline writing tools that can help you develop eye-catching headlines when writing.
- CoSchedule’s Headline Studio
- Thrive Headline Optimizer
- Impact Blog Title Generator
- SEOPressor Blog Title Generator
Any of these tools you choose could make all the difference and give you an advantage over your competitors.
4. Use Keywords
To drive very good traffic to your blog, keywords and SEO have to be a huge part of your content strategy. Many people like to stay the hell out of SEO because it’s complicated. To succeed in SEO, you need to combine a vast number of tools, best practices that evolve from time to time, and constantly adjusting to Google algorithm updates.
These are some of the reasons why people run away from SEO. However, if you understand how it works, and when done right, the benefits are numerous. You will get more organic traffic from search engines, rank higher, and ultimately, users will find what they are looking for.
So one of the most important things about SEO is knowing how to use keywords. Keywords act as a channel to connect your target audience with your website and it improves search engine rankings by helping Google understand your content. However, it is best to use it in moderation, otherwise, it will cause more harm than good.
5. Blog Regularly
One best way to reach more people with a blog post is to blog regularly because posts that have more regular posting schedules develop an audience quicker. Your readers will always be looking forward to your next post. Even Google bots will crawl your site often expecting to see new content.
Blogging on a regular basis should be part of your SEO strategy because it increases your visibility in the search engines. It doesn’t have to be every day. If you can publish an article at least once a week or once in two weeks, that is okay. Since blogging is a side hustle for most people, they don’t post often and as a result of this, it will take a longer time to get the traffic you want. That said, depending on your schedule and if you’re looking to grow very fast in the blogging industry, then you should put more effort into publishing more articles and doing that at specific times.
If your website is a company or business page, add a “Blog” or “News” or “Idea” section to it just as you can see here on Allisonconsult and always update these pages from time to time with relevant articles so search engines can see that your site is active and not dormant.
6. Include Photos In Your Blog Posts
Humans like visuals because they generate emotions in us. To make your blog posts more eye-catching and to boost readership, use images. While using pictures, also include main keywords in the Alt Image Tag on the photo and use descriptive titles. It helps search engine crawlers and so improves your search engine optimization. Note from Editor: Roll you mouse over the photo of that cute Irish Wolfhound and you will see the Tag.
Also, when choosing photos for your blog be sure to use royalty-free images from sites like Pexels, Unsplash, or your own personal pictures. Making use of any photo you find on search engines may risk violating copyright laws—a legal battle you wouldn’t want to get involved in.
[Note from Editor: This has been yet another brilliant Guest Post from one of our valued authors. If you would like to write for us click here.]
[Images – Main Photo by Fox from Pexels; Irish Wolfhound: Alamy/Kris Olin; other images, graphics or videos are from their respective websites and/or social platforms]
Sara Leandro is a senior editor at Whatsdalatest. She’s a certified health coach and digital consultant who helps others feel their best through individualized lifestyle changes that meet their unique needs.