Blogging is a highly sought after digital profession. Given the amount of impact and exposure it can bring to an individual’s career associated with it, Blogging is no more a trade of hobby. Bigger brands and business houses have made their way into the blogging sphere for the sake of beating competition the modest way.
According to a recently published report by HubSpot, business blogging is growing steadily and it has become a huge part of the top content marketing strategy for 53% of marketers. Since websites with a blog tend to gain more indexing, Business blogging is definitely winning the rounds when it is all about promotional content.
So, if your business is looking to reap the benefits of Business blogging, what should be your plan of action? How can you actually implement the benefits of blogging for your business or brand?
Let’s find out.
Establish Your Business As An Expert Through Blogging
If you are planning to blog about your industry or other relevant subjects pertaining to your line of business, you need to come forward as a subject expert. If you are unable to do so as a business, people/audience will have a hard time trusting your capabilities as a business.
To do so, you must blog about the subject that your content team is an expert at, or at least begin with one. Invest in professional content writers who are subject-matter experts. Ask your team to put in hours researching for a topic they would like to blog about.
For example, if your business deals in Cloud computing services, you can regularly blog about the latest developments in the Cloud arena, new services by Cloud giants, and each and everything related to Cloud that can be served as an information bite for your audience.
Publish Sponsored Blogs For Marketing
Yet another way to get your business blog rolling is to get others to write about you or your business services. This can be a challenge for a lot of business firms because finding a credible agency/blogger/website to write about you involves several prerequisites.
Since we are talking about sponsored blogs, money will be involved. Depending upon the spending capacity of your business for marketing purposes, you must carefully evaluate the Domain Authority (DA), Page Authority (PA) and other factors of the chosen website so that your hard-earned money can bring in equivalent marketing results.
Since every industry has some top influencers, bloggers, vloggers, artists etc, you can get in touch with them to publish a sponsored blogs for you or your business and about some of its particular products/services.
Put Up A How-To Guide Or Tutorial Blog Post For Your New Business Products/Solution
If your business has recently rolled out its blog and is looking to make a remarkable growth over the front, it should consider putting up ‘How-to’ guides or a tutorials for every product/service they offer. This could be an ice-breaker with your new audience.
Not requiring a lot of effort, these ‘How-To’ blog posts and similar tutorials enable the business to put forward their foot as experts in the field of the industry they are dealing with. They also send out a friendly vibe to the audience as they realize that the business is trying to make things simpler for its customers through this kind of helpful content. If your business has just launched a new product, service, or a software etc, you can publish a blog post about ‘How to use our latest product’ and get the audience talking.
Supercharge The SEO Of Your Business Website
Blogging can be a great SEO booster for your business and its website. Since blogging uses power keywords in its entirety and conveys about the nature of your business and your potential audience to the search engines, it can effectively help you amplify the reach. And with the best WordPress hosting options available in the market, you can take your site’s SEO game to a whole new level.
Just make sure that your content/blog team uses the right keywords, does not over-stuff them throughout the content, uses SEO plugins such as the Yoast SEO or the All-in-One SEO Pack (if yours is a WordPress website), and ticks off the necessary SEO fields such as the Meta description, Meta Tag, Categories, etc.
Social Media Revolver uses the All In One SEO Pack and we think it is awesome! Check it out here (… and yes, that is a sneaky little affiliate link).
[Tip from the Editor: Read Understanding Ways In Which Social Media Can Affect SEO]
Explore Buyer Personas
If you really want to exploit the potential of blogging for growing your business, you must explore the kind of people who are your target audience or the ones who might want to connect with your business/brand.
Hence, make an intelligent decision and blog about your customer demographics, their semantic relationship, and pain-points; all in correlation with your business’ products/services. This will make your audience catch a nerve with you and transform into a more loyal customer-base.
Implement Inbound Marketing Measures
Blogging is the biggest weapon in the ‘Inbound Marketing’ armory of a business marketing strategy. It is not limited to text-only blog posts and can take up the form of exclusive video content, visual infographics, emailing, landing pages and other company created content, all for the purpose of adding value to your customers’ journey. If you implement these components into your business blogging, the audience will definitely look up to your excellence.
[Tip from the Editor: Read Inbound vs Outbound Marketing: Who Will Win In 2018?]
Cost-Effective Marketing Method
Blogging is largely about propagating subject knowledge to your audience in a manner which is intriguing as well as educational. Blogging lets your business accomplish that on a comparatively lower budget when we are talking about huge business marketing expenses such as advertising, video shoots, TV commercials etc.
A very cost-effective marketing method, Blogging can take your business to newer heights if executed efficiently. To work on that, your company’s content team, marketing team, and even other departments will have to work closely together so that everybody has an an over-the-surface understanding of the line of operation. This will eliminate the back-kicks on account of unfamiliarity.
Use Of Images
Visual stimulation is the highest form of perception. As per a report, 47% of buyers view at least 3-5 pieces of content before engaging with a sales representative of a business. Hence, if your blog is engaging and catchy, conversions will flow in.
To make your business blogging way more efficient, always make it a point to use original and interesting images that convey the right tone of the related blog post. Hi-resolution images that are search engine optimized can do wonders for the online goodwill of your business website. Numbers have proven that blog articles with images get 94% more views. Amazing, right?
In a Nutshell:
The online audience heavily relies on online blogs for drawing their scoop of credible information over several subject and themes. Your business can take advantage of blogging as a huge promotional opportunity and amplify its reach within the digital world. Hence, if your business can establish that kind of rapport with its audience as well as the potential customers, the odds will all be in your favor.
[Main image: Pixabay ; Owl: Pixabay ; SEO: Pixabay]
Elise is an experienced web developer at WPCodingDev Ltd. and a passionate blogger. She can help you in case you are looking for expert WordPress Developers for customizing your website.