Though many of us know that Facebook is important for every business and brand, not all of us actually realize how important it is. According to the official Facebook company data, Facebook has reached 2.13 billion monthly active users as of December 31, 2017.
The numbers are probably even more impressive by now. That’s why working on how to present you, your company or your business on Facebook is now even more important than before. A number of people visiting Facebook monthly is beyond impressive – and just imagine how many of them could become your potential clients if you do everything right.
Of course, there are many ways to make your Facebook Page impressive. You can create viral blog posts, enter the discussions, and so on. All these things are important and shouldn’t be neglected if you plan to invest in a Facebook promotion.
However, before you even get to them it’s important to pay attention to the most basic thing – your Facebook About page.
Why Is The Facebook About Page So Important?
The most obvious answer is
“Because it contains the basic information about you, your company or your brand.”
While the About page won’t necessarily be the first thing people will see when visiting your Facebook page, it’s still very important.
First of all, because a filled page that contains all the necessary information looks professional.
Second, because you’ll be able to direct the visitors to your website with the help of this page.
Third, you can even drive more traffic from Google with the help of it: if the information on your About page contains keywords, Google will index them and drive visitors to your page.
Filling the About page might seem like a simple task – after all, you can find so many examples of such pages everywhere. But if you do want to stand out from the others, you’ll need to find a way to maximize the impact this section has on your audience. And here’s how you can do so.
Step 1: Come Up With The Most Important Information First
Now that you know that you can achieve a lot with the help of keywords, it might be tempting to include a lot of them in the About page text. Sure, adding keywords is a good idea, but they aren’t the only thing that matters.
First, make sure to come up with the right keywords. If your company already has a website and a blog, you probably know which keywords would be good for your business. Make a list of such keywords, then narrow it down to the most important ones. Be sure not to over spam – after all, your About page text should be pretty short, so too many keywords could ruin it.
Second, think about the important information to include in the About page text. Here are some suggestions that might help you:
- The description of your company or brand. Imagine that people who visit your page have no idea who you are and what you have to offer. How would you describe your company? How would you do that if you were quite limited by words?
- Some information about the goods you offer. Remember that even if you describe your company or brand in a couple of sentences, this still might not help your visitors understand what you really do. If possible, you can always link to certain products or services to make it clearer – however, describing them still should be your priority.
- Posting policy rules (if you have them in the first place). Though you might be the only one allowed to post on your page, it’s still better to clarify some social media policy for people who are new here. Maybe you plan on banning people who use obscene language in comments or maybe you’re going to use this page for posting information only and so it would be wise to redirect people who want to ask your company’s representatives some questions somewhere else. While describing all these details might not seem necessary at the moment, this could help your existing and potential clients to understand why they are banned or why you aren’t answering their questions. So consider doing this just in case.
Step 2: Structure The Information Well
Your goal is to include the most important information in the About section – however, you need to present it right at the same time. Always keep in mind that there’s a short About section and a bigger description that opens when the visitors click on the top-level link. Not all visitors will click on this link, so it’s better to structure the information well at this stage of the process.
What To Include In The Short About Description?
Leave this section for the most important data. For example, write a couple of sentences about your company or brand, telling who you are and what goods you offer. This section should also include the most important URL you want to show to your visitors. Maybe it will be your website’s URL or a link to your blog or a link to your online shop – it’s up to you to decide (though we would recommend picking the website link).
Basically, your short About description needs to clearly show the visitors who you are as well as offer them the best way to learn more about you.
What To Include In The Full Facebook Page About Section?
While you shouldn’t repeat what has already been written in the short description, your goal is still the same – to show the visitors who you are. The only difference here is that you are allowed to go into more details and provide some additional data about the company (for example, who founded it, when it was founded, hometown etc.).
This is also an opportunity to add more contact information (as well as other social media links), allowing people to find you whenever they want.
If you still struggle with how to present the information right, you can always search famous companies on Facebook itself, just like we’ve done for this article. Also monitoring the Facebook pages of your competitors or companies that inspire you can be helpful.
And remember: it doesn’t matter if you own a service that offers writing a literature review outline, a digital agency or a cosmetic company – you’ll still be able to benefit from Facebook promotion if you do everything right.
Do you think that Facebook About page plays an important role in company’s media promotion? Do you check those pages yourself or do you ignore them most of the time?
Please share your thoughts and opinions in the comment section below.
[Recommended reading: EXPOSED! Fake Facebook Accounts Attacking Facebook Groups]
[Images: examples of Facebook Pages and Facebook banners from Sprite, Chanel, Nike and Coca Cola.]
Lori Wade is the content writer and a career specialist for college students. She is a content marketer, sharing experience in writing, education, and self-development in her publications, for example, https://eliteessaywriters.com/blog/how-to-write-a-literature-review/ . Connect with her on Facebook
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