As you know now everything is turning Digital. Digital marketing is the trend now, every small and big business is on a digital platform. Everyone wants to use the top advertising tool to reach to their target audience. You are in the right place – here you will find the top 10 advertising tools for growing your business.
Social media has become part of our life, we cannot live without it. Almost everyone has at least one on their phone which is in their pocket most of the time. Everyone from children to elders is using a social platform that is easy to use. This makes it easy for brands and companies to sell their products to their target audience by using top advertising tools.
Every digital marketer also wants to use the top 10 advertising tools to be in the market. Digital advertising has many platforms to promote your brand. You just have to choose the right platform to get connected with your target audience. Every platform has their own advertising tools. Nowadays Instagram, YouTube, Facebook, SEO, and many more platforms are used for advertising.
On Instagram mini videos and graphics are used a lot. Attractive eye-catching graphics will make your target audience notice your advertisement. On Facebook you can share also longer, more than 30-minute videos, and you can upload images too. The best part is that you can use the same image on any digital platform, but if you want to work harder and upload a different image on every platform you can go for it.
Same with video advertising, you can use it on any advertising platform. YouTube is a platform where you can do advertisements through videos. Nowadays on YouTube you can see also static image advertisements. Sometimes we need to watch two advertisements before a YouTube video begins, and on some channels there is an advertisement even in the middle of the video.
List Of The Best Online Top 10 Advertising Tools
Online Marketing has made advertising easy for those who have more than two accounts to handle. In every campaign there are important things to consider: budget, analyzing, research and designs. This is the cycle that never ends. Advertising tools are like a machine, making the physical task easy for marketers. These top 10 advertising tools make PPC work easy for marketers.
- Google Analytics
- Hubspot Landing Page Builder
- Smart Ads Creator
- Ahrefs
- SEMrush
- Facebook’s Ads Manager
- Canva
- Google Keyword Planner
- Reporting Ninja
- Grammarly
Google Analytics
Google Analytics helps you analyze website traffic. It is offered by Google and it is one of the free analytic tools in top 10 advertising tools.
It helps you to collect data from your website. It shows who visit your website and where the visitors are from. It can also show at what time they visited and how much time they spent on your website. This advertising tool helps you to analyze if your content is interesting or not.
You can keep your website updated according to the age group of people visiting your website. Because of the time tracking you can publish your next post on that picked time. In short, demographic and psychographic (behavior) profile of a visitor is tracked easily because of Google analytics.
Hubspot Landing Page Builder
Landing Page helps to convert visitors into leads. All your site’s content can be managed in Hubspot. When you land on website some of the pages ask to fill in your details. In some of them you can skip the personal details part, in some websites you are not able to read the content because personal details box doesn’t disappear until you give your details.
These details help to create a lead. Visitors may get a call, SMS, or an email regarding the products or services. Hubspot is the one that helps to collect personal data from visitors. Hubspot has many online marking tools, including landing pages. They provide it at a cheap budget and yes, they give you the customer.
These advertising tools will help you turn visitors into customers. Simple CRM tool, social media tracking, analytics, and email marketing; Hubspot is powerful in all of these. So anyone who is looking for a one-stop advertising platform, this is the best company.
Smart Ads Creator
Smart ads creator is a free ads creator, it helps you to create display ads. Display ads catch the audience’s eye quickly. It is a time-saver tool that can edit color, images, and size too. Rather than hiring a graphic designer, this online editing tool will help you to create attractive ads.
It can generate automatic ads in seven different sizes. It allows you to customize the element position, image, colors, and text. This handy ad editing tool is one of the best free to use advertising tools available.
Ahrefs
You can do a competitor analysis with the help of Ahrefs. When Ahrefs was new in the market they started with digital marketing tool called back link analysis that was their quality, but now they have updated and progressed their tools. Their technical team decided to use their data and they came up with Keyword research, content analysis, and review keyword ranking position.
Ahrefs provides back link data by using its crawler. This provides information on numbers of back links which are from various types of referral sites, such as educational, .org, .com, government, and .net.
This digital marketer tool provides deep details of back link analysis, such as social Metrics, referring IPS, HTTP status, back link follow the status and back link type. This advertising tool also helps you in keyword research, content explorer, data analysis of historical back links, and developing a content strategy.
SEMrush
SEMrush is a SEO tool used for keyword research. It runs an SEO audit for your blog, tracks competitor keyword strategies, and a lot more. It is used widely in every country. The keyword tool helps you to reach the audience.
SEMrush is in all-in-one search engine optimization, it is time-consuming because it has a wide list of keywords and databases. It is a technical tool to use and beginners may find it difficult to use. Geographical search filter has only a country option, not a state option, which may disappoint some. It is expensive.
Facebook Ads Manager
Now you might be thinking about how Facebook ads manager is ranking in the top 10 advertising tools. We use Facebook in our day-to-day life, so why not to use Facebook for advertising. Most of the audience is on Facebook and no doubt they are on other social media platforms also.
Facebook ads manager is the most basic marketing tool. Although it is basic it has something to offer to for small businesses. It has a capacity to improve small business and find their target audience. It is not that big brands are not on Facebook. I remember well for example when Cadbury was live on Facebook for their fans. You have to create your Facebook page, provide the information, choose the target audience, set your budget, and track the results.
You have to think about all of these before getting started with Facebook ads. There will be options like boosting your post, promoting your page, sending people to your website, and many more. By using Facebook ads manager apps you can track ads performance, create ads, edit budgets, and schedules. You can adjust the budgets from anywhere.
Canva
Canva is an image editing tool where you can create graphics, posters, visual content, presentations, and posters. It almost does the work of a graphic designer, no doubt it should be a top 10 advertising tool.
Canva gives features like adjusting the size, editing the image, text addition and many posters options according to social media platforms. It is easier to use anywhere as it is pocket friendly. You can visit the website to edit or you can download the app on mobile. You get many more options and amazing graphics for free or you can subscribe for better options.
Google Keyword Planner
Keywords play an important role in advertising, it depends on how many keywords you use and which keyword you use. Use popular keywords and relatable keywords in a hashtag. The more popular hashtags you use easier it will be to reach the targeted audience. This is the easiest tool in advertising, so the Google keyword planner plays an important role in advertising.
It helps you to search for keywords for your campaigns, you will find relatable keywords to the target audience and their cost. It helps to grow organic traffic to your website. Keyword planner is a free tool but you need to have an ads account. If you don’t have it you need to create one.
It is easy to create, just enter your information and business information. There is no need to activate a campaign to use the keyword planner. You only need the setup. Login to your account, click on tools and select keyword planners, then choose ‘discover new keyword’ for finding new keywords.
Enter your business, services, and product name and then start with keywords. Enter keywords related to your product and services, put a comma after each keyword, and then click on ‘get results’. Then filter and sort the results and finally at the end you find your keyword. This is the process you have to complete. Google keyword planner gives a free service and so many keyword outcomes and that is why it is in the top 10 advertising tools.
Reporting Ninja
SEO software helps you to grow traffic sales online and ranking. Ninja SEO audit tool checks SEO errors, it uses 55 points on page scan and crawls all the pages. It is a free tool that shows the overall analysis of the SEO and it also notices warnings and errors. It has free trails and it has an affordable price.
This tool creates dashboards and reports, AdWords, Google Analytics, and many more. It has automated email reports, it sends unlimited emails, it connects to other online apps and gives their automated reports. Zoho Reports is a feature in Ninja reports. It allows you to create strong reports online.
This feature also helps you to import data from database feeds and files. Zoho reports blend your data from different sources and show your reports on your website. It seems like a small tool but it does a big job, so it is good to have it in your advertising tools arsenal.
Grammarly
As we all know grammar plays an important role in English language and some people find grammar quite difficult and confusing. Grammarly is an amazing advertising tool that helps a lot so it has earned its place to in our the top 10 advertising tools list. Digital marketers and especially content writers use this tool a lot. As the name suggests it checks that the grammar in the text is correct. Grammarly helps people who are weak in their grammar. As well as checking the grammar it also checks whether your content is unique or not!
Conclusion
These are the Top 10 Advertising Tools which you can, and should use for better advertising and marketing results. These tools will help you to grow and reach the right audience at the right time.
[See a related post: Top 8 Ways To Optimize Your Facebook Advertising Strategy]
[Images – Main Photo by Rodolfo Clix from Pexels; other images from their respective websites and/or social platforms]
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