This era in business is the era of digital marketing. With more than 3 billion people using the internet actively, every day, there could never be a better place for business entrepreneurs than the web!
Now, this might the reason why a number of statistics show that almost every business is using the web to spread the word about their products or services.
However, internet marketing has been in existence since the late ’90s, it is still at the blooming stage. Every day, something new comes in, making marketing efforts more effective, fast, and results-oriented. Over the years, there has been a great breakthrough in the technology that has helped digital marketers kick their marketing game up a notch.
A huge example of this is the regular introduction of newer Chrome browser extensions for internet marketing. Now, according to researches, about 64% of the internet users go for Chrome as their web browser, including Digital Marketers. So, considering the popularity and functionality of Chrome, we will discuss the best Chrome extensions that digital marketers can use for the best of their marketing efforts. Let’s get started:
bit.ly
For a digital marketer, managing and publishing content on the website and sharing it on social media makes a great part of their job. There are a number of tools and applications that help you do it the right way. Bit.ly is one such brilliant tool. Take any long link and shorten it using this extension directly from your browser. And the utility of bit.ly doesn’t end there! With this extension, you can measure the data related to your bitlinks. You can also optimize the links by sharing them in the emails and social networks directly through the app!
This solves the problem of sharing long links on the web and social media that generally reduces the reader’s attention to your posts.
Grammarly
When using professional networks, e-mails, or social networks for communicating with your audience, customers, clients, or partners, you need your language to be correct and professional. The Grammarly extension helps you do that.
With this extension in your browser, you can make sure you’re writing correct English with the right grammar wherever you type something. So, it is a handy tool to save you from the ‘your- you’re’ fiascos.
SEO Quake
This tool is specially designed for digital marketers to get easy access to the SEO status of any web page. With this extension, you can check the key SEO metrics of any webpage in a blink of an eye. You can also set certain parameters for your search queries and analysis. Along with checking the SEO, the extension also comes with tools that enable SEO audit and other tasks very handily. So, this one is a win-win!
LastPass
LastPass saves your day when there are too many passwords to keep track of. Forget the old-school methods of writing everything down in a notepad and keep your passwords handily saved in LastPass. With this extension, you can save all your passwords in your account and you just have to remember one password – of your LastPass account.
So, you can securely log in to any account through your LastPass account from anywhere, through any device.
Buffer
A digital marketer always has a number of clients to deal with and every client has their social media channels that need constant attention. Buffer is here to save your time and efforts wasted in logging into every social media channel separately and posting updates one by one!
This extension allows you to share content on Facebook, Twitter, Instagram, and other big social media networks with just one click. Sign your accounts in and post the same update on all channels at once. You can also schedule posts for later, so a week or month’s work can be managed within minutes.
Oktopost
Another extension related to social media, Oktopost allows you to post anything on your social media channels from the web. So, you can just select any phrase or statement from any web page and post it directly to your social network.
With Oktopost, you can also track clicks, leads, and conversions on the updates posted through this extension. This allows you to keep track of your social media influence.
Evernote Web Clipper
Just like the Evernote platform itself, this extension is a very interesting one to make things handier when you’re browsing the web. Now, you cannot bookmark every interesting web page or blog that you come across. The Evernote Web Clipper allows you to clip the interesting part of a web page and highlight the important points to take note in the future. These clips are saved in your Evernote account. So, if you come across an interesting blog that you want to take inspiration from later, you can just clip it and save it!
MozBar
The MozBar from Moz is a gift for digital marketers. This extension allows you to instantly analyze a website and check its page authority or domain authority. You can also get instant metrics about any web page and compare the metrics of two web pages with the MozBar.
Along with this, there is a lot that the MozBar can do for you and help you with your digital marketing efforts. It is one of the best extensions to have on Chrome.
Boomerang
This is an e-mail productivity tool, ideal for those digital marketers engaged in e-mail marketing. This extension helps you write e-mails in a better way, send them later according to your schedule, and track responses for the same.
Boomerang is one of the best tools to be used for scheduling and sending e-mails to clients.
Followr
Followr is an extension used to automatically gain followers on Twitter. With Twitter being one of the biggest social media networks, this bot allows digital marketers to boost their follower count on auto-pilot. Unlike other bots, this extension will bring you quality followers without much ado!
With these 10 Chrome Extensions, a digital marketer can really make things work in a better and faster manner and get the best results instantly. They make you more productive and help you channelize your digital marketing efforts in the right direction. So, make your website search and other activities more fruitful with these extensions.
[Images – Main Photo by Godisable Jacob from Pexels; other images from their respective websites and/or social platforms]
Rodney Warner is the founder of Connective Web Design. You can find him on his company website or on Instagram.