It’s a new year and you may be wondering what to include in your social media strategy and what to eliminate. Like any other entrepreneur, marketer, or business owner, that is certainly a good start!
Social media is a buzz today and the trend of using it for marketing, customer interactions, and pushing sales isn’t about to stop now. Social media is an immediate avenue for a plethora of business goals. It is helping businesses reduce the gap between them and their customers, cultivate strong relationships, and also attain a competitive edge.
More so, any business that wants to grow its audience must be on social media because there are currently over 4.74 billion social media users globally. But how can a business owner or an entrepreneur dimensionally benefit from social media?
Explore The Top 10 Social Media Tactics For 2023
There are many social media tactics that have proven to be effective for marketers and business owners in the modern era. However, here are the key ones any marketer or social media manager can consider:
1. Video Marketing
Want to increase brand awareness, conversions, and sales? Tap into the power of video marketing. Video marketing has proven to be an awesome marketing tool and at least 86% of businesses agree with it. We live in a world where customer behaviors are ever-changing and it has also become difficult to retain customers due to the stiff competition.
With that, consider video content marketing to reach out to a wider audience, cultivate strong relationships and grow your online presence. Today there are many social media platforms ideal for video marketing. These include YouTube, LinkedIn, Facebook, and TikTok among others.
You can choose to create videos to educate customers about your products, and engage or keep them focused on your brand. With high-quality video content, you will be able to double your brand’s ROI and increase traffic, and its follower base.
2. Social Storytelling
Is there an incredible avenue to tell your brand’s story like social media? Marketing products and services today is quite expensive. There are generally few brands today that can afford to advertise through televisions, magazines, and radio and still fetch desirable profits.
Storytelling is an art and it has proven to be an effective marketing technique globally. People are interested in brands with a story to tell. Precisely, they are concerned about associating with brands that they can relate with.
Storytelling on social media can drive conversations and conversions. It can also increase customer loyalty. Therefore, create story-based posts to tell your brand’s story.
3. Earned Content
The use of earned media for marketing purposes has surprisingly conquered the digital sphere globally. Earned media generally refers to any form of content that is created by the end consumer about a product or a service. These forms of content include user-generated content, reviews, testimonials, and ratings.
Content normally created by customers convinces other customers either positively or negatively. When customers post positive comments about a product, other customers are also convinced that the product is with a try.
Many customers nowadays trust earned content more than owned content. Therefore encourage your audience to create user-generated content or comment on your social media posts. This will highly enhance engagement and customer interactions.
4. Voice Search
AI in social media marketing is cultivating a range of possibilities and among them is voice search. AI and other technologies like VR (virtual reality) simplify shoppers’ journeys online and also offer incredible experiences.
With the vast improvements in technology, modern online users expect their brands to incorporate certain strategies that render their online experiences seamless. And voice search tools are among them.
At least 71% of customers in the US today use voice search to conduct online searches and also prefer it to typing. Therefore, save your audience from the burden of typing by deploying voice search on your website or social platforms.
Voice search generally helps customers to discover products or information or answer questions seamlessly. It also offers an alternative to the traditional search medium. So, consider voice search tools in your social media strategy.
5. Social Media Analytics
Leverage social media analytics to power your marketing strategy. Analytics can offer insights that a marketer requires to run a digital marketing campaign. More so, analytics tools cultivate an avenue for reporting and tracking the performance of a marketing campaign.
Data is highly necessary for running businesses and it’s through analytics that marketers can attain authentic insights. The use of analytics allows marketers to understand their audiences better and also allows them to create content that resonates with the target audience.
Utilize social media monitoring and analytics tools like Brandwatch, Google Analytics, Hootsuite Analytics, and Channelview Insights to lay a foundation for your key performance indicators. This will also help you make more informed decisions.
6. Influencer Marketing
When a brand collaborates with a reputed individual on social media, this is termed influencer marketing. Influencer marketing is a growing field and over 90% of marketers consider influencer marketing to be an effective marketing technique.
Influencers are individuals with a good reputation and commonly with a huge follower base. Partnering with micro influencers can indeed help a brand attain a good engagement rate, and increase customer interaction, and ROI. Currently, Instagram is an ideal influencer marketing platform for any brand.
Additionally, you can choose to tag influencers or those with a big following to increase brand awareness.
7. Live Streaming
With the fact that video marketing is a major marketing trend today, you can consider going the extra mile by streaming live. Live videos enhance engagement and are one of the best strategies for attracting a huge audience.
Live videos compel social media users to stop what they are doing and discover what a live video is all about. They are generally intriguing and can help social media users stay updated.
Facebook asserts that live videos enjoy six times more engagement than other videos. Therefore where possible, try to go live in order to instantly connect with your audience.
[See related article: Marketing Tips For Live Streaming On Social Media]
8. Short-Form Content
Some marketers heavily rely on long-form content whereas others swear by short-form content. Either way, both long and short-form content have a space in the digital marketing realm. There is a time when short-form content can serve the purpose better than long-form content. That’s especially in social media ads, PPC campaigns, and other posts.
If you really want to optimize your social media marketing strategies then consider short-form content. From reels, and stories to photos, all these short forms of content have a greater engagement level on social media.
However, if you want your audience to check out a blog, then create a short post with a link to direct your audience to the intended content.
9. Content Marketing Funnel
A content marketing funnel is a roadmap that allows marketers to strategically engage customers at every stage of their customer journey. A content funnel generally has three stages which are awareness, conversion, and retention.
Creating content as per a funnel allows marketers to effectively tailor content that appeals more to the target audience. Precisely, marketers are able to visualize customers and create content that resonates with them. Consider a content marketing funnel if you want to run an optimized social media marketing campaign.
10. Using Multiple Platforms
There are many social networking platforms today and the best way to optimally achieve from social platforms is to consider a few that works best for you. Instead of leveraging a single social platform, try to invest in at least three high-performing platforms and prioritize the best ones.
For example, Instagram is undeniably a reliable social media platform for many businesses, however, LinkedIn is also proving to be a must-have option for organizations.
Depending on your needs, you can consider three social platforms that your audience frequents. Then create content that meets their expectations.
Bottom Line
There are many social media tactics that you can consider to effectively engage with your audience. Whether that tactic is mentioned here or not, you can consider it as long as it produces smart goals for your business. However, consider social platforms that serve your business interests to the core.
[Recommended reading: Follow These Digital Marketing Trends To Rank Your Website And Brand In 2022]
[Main Photo by Pavel Danilyuk; other image credits are at their respective Social Media Revolver articles]
Jessica Robinson loves to write interesting and knowledgeable blogs regarding business management, education and life to satiate the curiosity of her lovely readers. Currently, she is serving as a content manager at the ‘Speaking Polymath’. Every piece of content that she writes demonstrates her immense love and passion for her profession.