When Quora was launched in June 2009, the social network did not look like a platform that would so quickly catch the fancy of internet users.
Surprisingly, from being an unknown entity that did not have a revenue model initially to becoming a social media mammoth, Quora, with its approx. 1.5 million visitors have come a long way. Users who are there to either find answers to the questions or answer the questions that fall under their area of expertise.
I would not be wrong in calling Quora a better improved version of Yahoo Q & A.
Such is the prominence of Quora on Google that almost every question you type on Google has the first link of Quora show up as a result.
Quora has occupied the first place for almost every query asked on Google, and why wouldn’t it? Last time I checked – Quora had 61 million questions asked, and 109 million answers.
Underestimating Quora and ignoring its importance is one of the worst blunders you will make for your brand or website.
In the last few years, Quora has placed itself as one of the vital blocks of content marketing strategy in digital marketing.
In this article, we discuss the importance of Quora in today’s digital world and how Quora has managed to carve out an identity of itself in the cluttered social media space dominated by Facebook, Twitter, YouTube, LinkedIn, and Instagram.
To understand the importance of Quora, let’s go back a few steps and understand, “Quora – the social media platform.”
Quora – The Q & A Platform
In Quora, one can publish long-form content by answering questions asked by Quora users. You will be notified of the latest questions by following the right topics in Quora. Another way to get more question requests is by increasing your popularity on Quora.
Quora promotes a user in a way that posing the right answer; one can become a top writer on Quora. The votes, thousands of views, and thousands of followers will lead someone to become a top and famous writer.
Several persons ask questions, and thousands of users are present there to answer those questions. You can answer the question according to his/her skills or expertise.
However, the more the upvotes – the better is the possibility of your answer going viral. Digital marketer Neha Sharma says:
“Getting popular on Quora equals striking gold when it comes to driving traffic to your website as readers are often warm leads who are already looking for solutions.”
Few Quick Things You Should Know About Quora
- Quora has a strong command over other questions and answers because the content is highly monitored.
- User profiles are strictly verified.
- Content is routinely checked for quality.
- Building your brand’s presence on Quora can help increase awareness of your brand.
- Quora increases traffic to your site and can even help you generate leads.
The Importance Of Quora In Marketing
Here are five important things you need to know about using Quora for your social marketing operations.
1. Brand Promotion
One of the most significant advantages which Quora offers is that when you answer questions, you automatically increase the credibility of your brand as you can use your brand’s link in the author profile.
Another vital benefit of Quora is that it allows you to engage in meaningful conversations with your target audience. At the end of the day – you become a brand by answering all the right questions as an expert.
Keep in mind that you do not oversell. Quora is a large community that is built upon trust and whose members rely on each other for information. You can never oversell your brand on Quora because the community on Quora hates self-promotion.
To maintain a healthy relationship with the community, always answer precisely and accurately. Do not go overboard writing thousands of words leading to nowhere. Also, instead of promoting your brand, focus on providing informative answers.
The idea is to gradually build your brand’s credibility and ultimately bring users organically to your site.
2. Quora Can Improve Search Results Ranking
Quora posts are the highest-ranking search results for “Question” based queries asked on google. By targeting the right Quora questions and answering them accurately, you can use it as an SEO tactic to drive organic traffic to your site.
All you must do is – identify the relevant keywords with the help of keyword research tools and then write answers for the Quora results that rank high on google.
However, keep in mind that your content is relevant, accurate, and satisfactory.
3. Helpful In Finding Influencers
It is no secret that social media has become a place to promote products and services using “influencers.” The growing importance of influencer marketing the last year.
If you are struggling to find the right influencers for your brand, then Quora could be a great resource
[See related post: 3 Things Instagram Influencers Can Teach You About Building A Large Following]
Many users who work as some key contributors at Quora have highly informative answers to the questions asked by the consumers. Contributors have repeatedly established their credibility through Quora because users rely the most on them.
By answering their questions or by providing comments to their answers, you can engage with these contributors.
You can even directly reach out to them and ask if they would be interested in helping you to promote your brand.
The above strategy will be helpful in marketing the content of your brand or website.
If you want to amplify the content on your blog posts or business website, and you have some fantastic content on your website, then Quora is a great source to do the task. Again, I would reiterate that it would be in your best interest to be subtle about the promotion aspect of your brand.
When you are promoting your website, introduce your answers slowly. Your answer should make your clients curious. Give away small information about your website. Then connect the link to your website on the right topics. It could be a reference point to a more significant piece of information users can get on your website.
Quora can also be used to crowd source information about your articles. On Quora, you can mention the topic of your upcoming article, – ‘Is Keto Diet Healthy for Weight-Loss?‘ by pointing to the title of your article, ask the users to give you some tips about the question asked by you.
Multiple users will give you some key points, or they will guide you to write the topic. When the users think that they have actively contributed to that specific article, they will be keen enough to check it themselves and to share as well.
4. It Helps You To Gain Insights To Your Target Audience
As you know very well that questions and answers have always been a great way to learn more about your customers, you can get their honest reviews and make improvements accordingly. Quora is helpful here in a way that, instead of conducting complicated and expensive surveys, you can access Quora and get help from the platform.
You can ask the questions on Quora, and your target audience will tell you directly.
If several consumers are asking the same questions and your brand or website has a satisfactory answer, then you have the “filtered” consumers at your disposal. It is as good as getting a customer with a query about your product.
All you must do now is – help the customer make an informed decision.
The question and answers on Quora are a great way to get insights about your target audience. When you are actively catering to the problems and needs of your consumers, then your brand will always continue to say relevant.
5. Quora Can Help You With Content Ideas
A simple yet most underrated strategy to get new ideas for your blog post is looking for the questions asked by users on Quora.
The process of finding the blog ideas is simple. Look for the important questions (the ones with a lot of followers and answers) on Quora and use them as a base to write your blog posts. Who knows, your blog post might trend for some right keywords in Google.
Also, you can use a part of your blog content to answer the question on Quora and then add a reference to your website to get more traffic. Right answers always lead to more traffic.
Quora is a hidden gem in the world of content marketing. You can leverage the power of Quora to drive a substantial amount of traffic to your website that, in turn, can popularize your brand on the internet.
See related post: How To Use Quora For Content Marketing
[Images – Main Photo by Priscilla Du Preez on Unsplash; Thinking Photo by Andrea Piacquadio from Pexels; other images from their respective websites and/or social platforms]
Jasmeet is a founder of Lessons at Startup – A blog where he shares entrepreneurial stories. He specialises in Digital Marketing and Content Writing. He is addicted to Google News, Netflix, Good Coffee and Quora ☺.