There is no doubt that developing a personal brand in our digital world today is as important as ever. Personal brands have great significance in today’s highly competitive business environments. They set you apart from other competitors, provide an authoritative perception of yourself to prospective clients/employers, and promote your credibility.
In this article, seven useful, technical tips for building a powerful online image are outlined in order to give unforgettable, effective online impressions.
Why Has Personal Branding Become More Valuable?
It is now more difficult than ever to differentiate oneself from others, especially in a work environment. Through personal branding, you present yourself as a skilled person with experience, and an attitude that differs from other people working within your niche.
If well right, personal branding could give jobs and extra raises, business collaborations, or more. It has turned into a must-have tool for every professional nowadays. Therefore, without further ado, let us cover the seven ways of building your personal brand online.
Top 7 Tips To Create A Robust Personal Brand Online
1. Identify your target audience
In order to make everything effective when creating content and building your online presence, it is important first to define your target audience. Knowing who you are targeting will inform your approach and make sure your message gets heard by the most receptive persons. Take into account things like demographics, interests and triggers (pain) that can be used in crafting a message towards your specific targeted group of customers.
As you identify your target audience, consider a niche and what will make your business unique in your industry. It will also allow you to project yourself as an expert on something, which is more memorable than just your name.
2. Craft a strong and consistent brand message
The heart of your personal brand is your brand message. You should express yourself through it and say what you believe in as a person and also what makes you different among other people working in the same industry. Spend some minutes developing an excellent, brief brand message emphasizing what you specifically offer.
The content of the brand message should be the same for every page in your website, all of your social media profiles as well as whichever platform is being used by your target audience. In addition to this; continuously revise and upkeep your brand message as your career changes. You can also look towards digital marketing pricing packages to ensure that you are sending your brand message effectively to the right people.
3. Leverage social media platforms
Social media is crucial and it shapes personal brands and you need to be there where the targeted users are. Nevertheless, do not spread your messages all over the place and focus on a small number. Be effective by using them. Take an example of LinkedIn which is best suited for professional networking and Instagram that is good enough for displaying pictorial content.
Ensure that your linkedin profile is complete with an image of you as a professional person, a good headline and some keywords in your summary. Connect with like-minded individuals, discuss essential topics, and exchange helpful content using the site.
4. Focus on quality networking
Personal branding involves networking. The networking aspect allows you to expand your scope, develop industry contacts, get ideas and opportunities. Yet, the main thing is that quality networking should pay attention and not a number.
Attend relevant events, join online communities and conduct informational interviewing with potential future networks of like-minded professionals in your area. You should also not forget to keep in touch with these people on a regular basis while providing them, some values not only reaching them whenever you have a personal need.
[See related article: Top 15 Instagram Networking Tips For Newbie Influencers]
5. Be consistent but don’t over publish
Personal branding requires consistency from you for long-term success. Ensure that your social posts, blog entries, and professional profiles match up with your brand identity. This goes on to build up positive values around one’s identity thus creating an impressive personal brand.
Nevertheless, be careful not to spam them with too many articles and posts. Always remember that quality beats quantity. Therefore, ensure you provide highly relevant articles as opposed to doing it at random.
6. Utilize multimedia
Multimedia is a great medium of expression that can be utilized in the digital era for personal branding. Pictures, video clips, infographics, and presentations enhance branding experience and retention. Choose clear, high quality images to relate to your brand message. Additionally, it is important not to be afraid to try new tools and formats that can reach more people.
LinkedIn lets you put a slideshow in the “Featured” section on your profile page. Other sites like Instagram and YouTube allow you to develop an attractive digital portfolio that is inline with your visual brand.
7. Take feedback and improvise
Branding of a person is continuous and one has to listen critically to his audience and peers. This will assist you in pointing out weak points to rectify for a stronger brand. Note that personal branding is fluid and it’s alright to change with time when you become maturer or advance in your career.
Open mindedness is necessary if you want to receive constructive criticism that will help strengthen your brand. Furthermore, you can take polls or conduct a survey online among your target customers. In addition, ensure that you also carry out regular self assessments to monitor your advancement and rectify where necessary.
To summarize, developing an online personal brand entails commitment, regularity, and constant enhancement. With these 7 tips, it is possible to develop a true and convincing personal brand which connects with your target audience and allows you to attain your objectives. In the present digital era, whether building up a new Personal brand or reworking an old one, such tips serve as guidelines that enable you to leave lasting impressions on the web.
With the whole world rapidly going digital, one’s personal brand should be robust online as people have to establish good online personal identities for their personal and professional success. Due to technology advancement, people can prove to a public forum what they do best as well as display their worth in society.
[Recommended reading: How Your Social Media Branding Can Promote Body Positivity]
[Main Image by Enrique Meseguer from Pixabay; other images are from their respective Social Media Revolver articles]
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.